Sagicor Financial Company Limited (SFC) is putting its full support behind the Project STAR social transformation initiative with a US$100,000 (J$15 million) commitment.
The financial firm, with an operational footprint in Jamaica, expressed optimism that Project STAR, would achieve its goal to directly impact 10 under-resourced communities across Jamaica over a five-year period if more companies shared the vision.
Andre Mousseau, group president and CEO at SFC, in lauding the initiative, noted that “such projects are in support of our commitment to improving the lives of the people in the communities in which we operate through collaborative efforts where we work together to transform lives and ultimately elevate humankind.”
“We are pleased to be a part of a project that seeks to drive social and economic change and strengthen the resilience of communities through a multi-stakeholder approach, led by those benefiting from the impact. We therefore extend kudos to the project team for this admirable undertaking and are hopeful that this would spark similar advancements across the region, redounding to the benefit of as many as possible,” added Mousseau.
For his part, Project STAR co-chair Keith Duncan, said that Sagicor’s donation is in line with the project’s collaborative approach to community transformation.
“The Project STAR team is extremely grateful that the Sagicor Financial Company has come on board. This support is consistent with the STAR whole-a-wi approach, as we continue with the work of driving transformation of marginalised communities; ensuring that they can maximise their potential, increase social cohesion and deliver economic opportunities, while reducing crime and violence,” he said.
The goal of Project STAR is to facilitate a national, collaborative, evidence-based approach to improved social outcomes at the community level.
Launched in July 2022, Project STAR uses targeted social and economic interventions to help bring about transformation. The project is partnership for social transformation in Jamaica being facilitated by the Private Sector Organisation of Jamaica (PSOJ) and the Jamaica Constabulary Force (JCF).