As Caribbean tourism stakeholders make their way to San Juan, Puerto Rico for the 40th edition of Caribbean Hotel & Tourism Association (CHTA) Caribbean Travel Marketplace, organisers are busy preparing for the Caribbean Travel Forum & Awards on Monday (October 3).
To be held at the iconic Caribe Hilton, the daylong event which precedes the official opening of ‘Marketplace’, focuses on the business of tourism in the Caribbean, and will include conversations about air connectivity and multi-destination marketing, sustainability, technology innovations, labour market constraints, and taxation.
Hospitality professionals, general managers, thought leaders, and government officials will provide insightful information relevant to the Caribbean travel and tourism industry, including sharing regional and international industry data insights and consumer and travel trends.
The forum will commence with ‘The State of the Regional Industry’ address by CHTA President Nicola Madden-Greig, followed by panel discussions on public-private partnerships in the tourism industry and breakout panels focused on sustainability and technology.
“We anticipate a robust series of solution-oriented discussions that will ensure that Caribbean tourism not only revives but thrives over the long-term,” promised Madden-Greig.
The CHTA president will be joined by Kenneth Bryan, chairman of the Caribbean Tourism Organization, who also serves as minister of tourism and transport for The Cayman Islands; Jamaica’s Minister of Tourism Edmund Bartlett; Ernest Hilaire, St Lucia’s deputy prime minister and minister of tourism; Brad Dean, CEO of Discover Puerto Rico; Adam Stewart, executive chairman, Sandals Resorts International; Jeff Katz, CEO of Journera; and respected travel and tourism journalist Lebawit Lily Girma, editor-at-large at Skift.
During the awards presentation, CHTA will present the CHIEF Awards in the areas of Business Operations, Sales & Marketing, Human Resources & Staffing as well as Environmental Sustainability.
The regional trade association will also recognise the 2022 Caribbean Hotelier of the Year and present the inaugural Destination Resilience Award.