Ojay on The Beat and Tyme Dem Records are very optimistic about Quada’s new single Plead My Cause, which was released last Friday (November 12) on all digital platforms.

The producers, Josimar Ellis of Ojay on The Beat and Demouy Foster of Tyme Dem Records, worked together on the project that reflects their shared concerns regarding the troubling situations the world currently faces.

“I believe working together on this project really let the composer express himself in a way he never did before,” said Ellis.

“While we worked on multiple projects indirectly in the past, this is our first one-on-one project together. That we came together as a unit and structured this project, it is a good look. And, we have many other surprises for the industry.”

He added that while working with Foster was a natural fit, they had to ensure that they had the right artiste on vocals.

“Finding someone who could translate the same feeling would be easy, as many of us artistes share that same moral compass, but for this one. Quada was the one, as the rhythm and the objective of the message connected with his current personal experiences,” said Ellis, who revealed that working with Quada was a memorable experience.

“He is not an arrogant person. He has a great personality and knows exactly what he’s doing and gets the job done. He is a very versatile artiste and very underrated creator,” he said.

Foster, meanwhile, also praised Quada’s work ethic and creativity.

“Quada is an easy artist to work with. He’s very creative and always has a scheme. I’m actually thinking of doing an acoustic EP with him in the future because I believe that that would really showcase his versatility,” he said.

For his part, Quada explained that the rhythm came at a critical point in his life and that allowed the lyrics flowed naturally.

“At the time I received the rhythm from the producers, it was in the season of my life where I was in the wilderness,” he explained.

“The beat is called ‘Thank You Jah Riddim’, which gives me that chill, calm and Godly vibration when listening. When penning the words, it took me back to a place of worshipping and praising Jah, who never failed me in my unfortunate demise.

 “The lyrics fell into place knowing what I was going through in my life. That’s all I write about. Things that I see happening around me and what their rhythm was telling me. The rhythm is Godly so that was how it spoke to me.”

 He expressed confidence that the song will be well-received.

“I expect the song to do well because we are talking about God. My experience is real, and I am talking about facts. It’s nothing fake. It was written with a lot of emotions and thinking behind it,” he said.

Ellis is in synch with Quada beliefs about the song’s potential impact.

“So far, this song is getting a lot of reactions and many individuals such as younger producers and artistes have been reaching out showing love and asking for tips regarding production strategies and composition classes. Based on this, we are confident it will do well,” he said.