JAM | Feb 12, 2024

Realty firms must adapt to post-COVID changes, expansion of Jamaican market – RE/MAX CEO

/ Our Today

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Artistic concept of One Belmont, a project of Sygnus Real Estate Finance Limited. (Photo contributed)

Jamaica’s building landscape is changing rapidly and with it, so have the demands of current and potential property owners.

“The response from realty companies has to be swift and proactive to keep pace with new trends and developments,” said Roger Williams, interim group CEO of the Spectrum Group, which acquired RE/MAX Elite Realty and REMAX Jamaica two years ago.

Towards this end, RE/MAX is not just “talking the talk” but has been steering a “renaissance” in the industry post-COVID, in tune with an unprecedented growth in construction and property development at every level.

Prime Minister Andrew Holness (foreground) with Berisford Grey (left), president & CEO of Sygnus, and William Tavares-Finson (partly hidden), director Audere Holding Ltd, looking on while David Cummings, vice president and head of real estate & finance at Sygnus, shows the renders for One Belmont.

RE/MAX, widely acknowledged as a leading expert in the real estate industry, is itself celebrating impressive growth by expanding its operation, from two offices in Kingston & Montego Bay when it was acquired by the Spectrum Group to now six offices, i.e. a ~200 per cent increase islandwide.

Its team of realtor associates has more than doubled in just under two years, too, from 43 to 90 or a ~110% increase. Many of these new experienced realtors were also previously associated with several of the other local & international brokerage houses across Jamaica, as RE/MAX revamped its operations to roll out a deliberate programme not only as a service provider, but also as mentor, educator & thought leader.

“The future of the real estate industry is very much changing in tune with modern trends. Buyers are much more aware of the value of sustainable living spaces, tech- savvy homes, hybrid home/office models and price. These are some of the trends driving property purchase today and our experienced and knowledgeable team is well aware,” said Williams.

Agent Handing Over Keys to a New Home with Sold Real Estate Sign and House in the Background.

RE/MAX will showcase and share some of these insights at its inaugural RE/MAX Jamaica Expo & Conference, April 14 – 16, to be held at the Jamaica Pegasus Hotel. Billed as a “knowledge forum”, the event will see thousands of real estate professionals interacting with partners, investors and the public and will feature presentations by local & international experts in the field.

Continuing its role as mentor and guide, RE/MAX Elite Realty & REMAX Jamaica are also poised to launch a series of podcasts and a magazine, both designed to keep the public abreast of developments within RE/MAX and generally, about real estate so that they may make informed decisions when purchasing property.

“Real estate is our business and we are intent on operating in an ethical and responsible fashion. We want to ensure that Jamaica grows in an environmentally sustainable way and that property owners reap the maximum benefits of their hard- earned money. So, we are committed to educating and informing everyone along the chain and we are investing heavily in that regard,” Williams explained.



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