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JAM | Sep 26, 2022

Red Stripe Group steps it up a notch at this year’s Jamaica Food and Drink Festival

Mikala Johnson

Mikala Johnson / Our Today

Reading Time: 3 minutes
The Red Stripe team at the launch of JFDF (from left): Jody-Ann Cohen, assistant brand manager at Heineken; Lyshon Davis, brand manager for Johnnie Walker; Sean Wallace, head of commercial at Red Stripe Jamaica; Amoye Phillpots-Brown, brand manager at Heineken; and Ben Sinclair, junior brand manager at Johnnie Walker.

The Red Stripe group, one of the many sponsors of the Jamaica Food and Drink Festival (JFDF), is excited that the festival is set to return live for the 2022 staging.

Sean Wallace, head of commercial, Red Stripe, noted that the company is delighted to be a part of the eighth staging of the spectacular event.

He was speaking at the official launch of the event on Friday (September 23) at the Jamaica Food and Drink Kitchen in Kingston.

Head of Commercial, Red Stripe Group Sea Wallace shares the lens with Alicia Bogues, Head of Regional Development CB.

“It gives me great pleasure that our brands Heineken and Johnnie Walker have come on board to celebrate the true togetherness of the Jamaica Food and Drink Festival 2022,” Wallace shared with his audience.

Wallace also shared that this JFDF will be a special one for the Red Stripe group.

“We are excited about the chance to enjoy great food, excellent beverage and good company but this year JFDF is going to be even more special for us.”

He announced that “the Heineken brand in collaboration with JFDF will be offering a scholarship to an exemplary student of the culinary arts”.

The company will be executing the Heineken cook off at the University of Technology (UTech) Test Kitchen.

Ben Sinclair, junior brand manager at Johnnie Walker and team member Jody-Ann Cohen, assistant brand manager at Heineken, smile for the camera.

“We are going to have UTech’s top five culinary students display their talent, and the winner is going to get what we consider a great prize,” Wallace said.

The prize includes a $150,000 cash grant, exposure with the JFDF chefs at this year’s staging of the festival and going mentorship.

“This is something that is really a big deal for whoever wins this great price,” Wallace added.

There is more! Red Stripe, through its Johnnie Walker brand, will be providing training for bartenders at JFDF.

“Now for Johnnie Walker, we are actually sharing the brand’s depth of knowledge and expertise of being a brand that’s been around for more than 200 years, so we will be hosting a free grand passion training for bartenders at JFDF this year,” Wallace said.

Lyshon Davis, brand manager for Johnnie Walker shows off her dancing skills.

The company will have professionals on location offering expertise to budding bartenders.

“So, in keeping with the stature of the brand, we will be flying in an international expert to provide the absolute best guidance for the participants, you are invited to come out and test some of the recipe,” he added.

Wallace noted that both Heineken and Johnnie Walker are premium brands and patrons can definitely expect a premium experience at JFDF.

“As part of the Heineken Company, we believe in putting consumers first so you can expect to see us showing up and showing out in different ways at JFDF, We are looking forward to the 2022 edition,” he said.

Suffice to say, foodies, beer lovers and connoisseurs of fine spirits will be in for an absolutely wonderful experience.

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