Durrant Pate/Contributor

With the long-awaited return of its physical staging, Reggae Sumfest is back with Jamaica’s coolest beer company pledging its longstanding commitment to the event.

Keen on making a splash at the upcoming music festival, the brand is confident that the 2022 staging will put Reggae Sumfest back on the map as a must-attend international music festival.

Red Stripe, which is returning as the main sponsor for the 2022 staging, was out in full force at the recent media launch held at the Iberostar Hotel in Montego Bay, St James.

Red Stripe has indicated that its longstanding commitment remains intact to aid the music festival that has had a lasting impact on Jamaica’s culture.

Commenting on its partnership, Red Stripe Brand Manager Nathan Nelms shared: “The musical event has been and continues to be a huge staple in Jamaican Culture. Reggae Sumfest puts the Jamaican brand on an international scale and has been an excellent way to highlight the richness of the musical talent that exists within our country.”

Continuing, Nelms added: “We believe the culture is strong, impactful, and worthy of consistent and meaningful support as we work towards building and strengthening the legacy of Brand Jamaica.