Sport & Entertainment
JAM | Jun 2, 2023

Reggae Sumfest joins forces with Magnum for 30th anniversary

/ Our Today

Reading Time: 3 minutes
Aldria Grant, Administrative Consultant- DownSound Entertainment (left), and Danielia McLean, Project Manager- Magnum Tonic Wine, shared beautiful smiles at the Reggae Sumfest Media Launch on Thursday at the Iberostar Conference Centre. (Photo: Contributed)

Reggae Sumfest has partnered with Magnum Tonic Wine to celebrate its 30th anniversary to launch one of the summer’s most anticipated reggae festivals.

Magnum Tonic Wine, under this partnership, aims to enhance the global reach of reggae and dancehall music. Reggae Sumfest has, over the years, provided an international platform for many artistes in Jamaica, who have gone on to dominate and expand the dancehall culture worldwide.

The Iberostar Conference Centre was transformed into a musical epicenter when the festival made its 2023 debut on May 31, 2023.

Kamal Powell, Regional Marketing Manager of Magnum Tonic Wine, is optimistic about the success resulting from this event.

Crowd at Reggae Sumfest

“Dancehall is in our DNA, and as the official drink of dancehall, Magnum promises a most unparalleled display of gratifying entertainment, ensuring that Jamaica’s music culture remains strong and unrivaled. Through this partnership, we can show our consumers that we are committed to the maintenance and enhancement of our culture, which is demonstrated through our support of emerging talents” stated Powell.

Earlier this year, Magnum Tonic Wine launched its Top Performa competition. The lyrical, face-off style competition has attracted many talented underground artistes, who will contend for a chance to be the ‘Top Performa’ and put their talents on display on the Reggae Sumfest stage.

Powell continued to express that “adding more value to our relationship, we have added a new dimension to the Reggae Sumfest package. In April of this year, we launched the Magnum Top Performa competition where we announced that the crowned ‘Top Performa’ will be given the opportunity to perform live on the Reggae Sumfest mainstage. This is an amazing development, which further bolsters our efforts to bring to the forefront the underground talents that exist in Jamaica.”

The launch included vibrant performances by the Iberostar Dance Troupe, a 30th-anniversary cake cutting, and a rousing toast from all the sponsors. The festival will run for six days with events, such as the Global Sound Clash, leading up to the main events on July 21 and 22, 2023.

The sound clash, scheduled for June 20, 2023, will see the newly minted Magnum All-Star Sound Clash champion, Echo One, challenging some of the best sound systems locally and internationally.

Minister Marion Hall, Tommy Lee, Valiant, Stalk Ashley, Tanya Stephens, Romain Virgo, and D’yani, amongst others, are confirmed to rock the crowd on the main nights. Reggae Sumfest 2023 promises to be a spectacular showcase of all things Jamaican, the music, entertainment, food, and culture especially.


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