Iconic Jamaican music festival, Reggae Sunsplash, will return in November 2021.  The event, which returned following a 14-year absence, is due for Friday and Saturday, November 26 and 27 at the Grizzly’s Plantation Cove in St Ann. 

Following its successful return to the entertainment calendar in 2020, Reggae Sunsplash has some wonderful ideas for the 2021 renewal.

The reggae festival that was staged virtually as a result of the coronavirus (COVID-19) pandemic, pulled in viewership well over 300,000 from 25 countries after a 14-year hiatus.

This year, the promoters of the festival aim to not only meet but exceed digital achievements through a 360-degree hybrid entertainment model.

This hybrid model will see an expansion of viewing party experience following in the 2020 model. This will include restaurants, sports bars and hotels.

Festival Producer Randy Mattis stated that “We are very happy with the response to last year’s staging and we want to push the potential of the festival this year. The entertainment package is critical and we are working with our booking agent, Aaron Spence at Kaboom Agency to secure the acts for 2021.”

Mattis added that “the line-up will be attractive to a wide cross-section of fans and we aim to deliver the best of available artistes.

The plan is to build on the existing model by adding more viewing locations globally while exploring the possibility of a physical experience of the festival for a limited number of patrons over the age of 18 enjoying an exclusive experience at the 100-acre property.

Executive producer Tyrone Wilson added that “The prevalence of COVID-19 requires that we innovate and reintroduce the Reggae Sunsplash brand in a more engaging, interactive and far-reaching way. With the support of our partners and sponsors, it is our vision to leverage Reggae Sunsplash to transform our cultural entertainment sector generating major returns to our economy.”

The 2021 staging of the festival is scheduled for the month of November with two nights of performances and curated content experiences with a number of artistes set to grace the stage.

In celebration of Reggae Sunsplash’s rich legacy, the festival will merge performances from industry veterans and today’s reggae and dancehall heavy-hitters.

For more information contact Reggae Sunsplash at [email protected].