It’s been made more than clear that anyone who has ever said ‘lightning never strikes twice’ in the same place, has clearly never met Jamaican track legend Usain Bolt.

After dominating the track in 100m and 200m races worldwide for years and befittingly earning the title ‘fastest man alive’ it would appear that this legend’s legacy lives on even after retirement.

Back to ring in the resumption of the Olympic Games after last year’s postponement is none other than eight-time Olympic gold medalist Usain Bolt.

Leading the charge in the Olympic Games’ “Stronger Together” marketing campaign launched on Tuesday (June 22), Bolt is featured dominantly alongside past and present Olympians including Naomi Osaka, Andre De Grasse, Yusra Mardini, Nyjah Huston and iconic skateboarder Tony Hawk.

According to Christopher Caroll, the International Olympic Committee (IOC) director of digital engagement and marketing, “The Stronger Together campaign represents the strength of the human experience, reminding people around the globe what we can accomplish when we’re united.”

He added: “The Olympic Games Tokyo 2020 will be a celebration of the best athletes in the world who have shown incredible resilience in their journey to Tokyo 2020.”

Hero as the campaign’s video is being referred to, highlights athletes’ commitment to reaching this summer’s Olympics as well as the unity and camaraderie that continues to make the Games extraordinary.

“When the world stood still, the future uncertain, we kept moving,” the film’s narrator says. “Competing against ghosts of ourselves — of history. But we know progress isn’t forged in the shadows. The games, made in darkness, advance no one unless they are carried into the light.”

“The world only moves forward when we move together.”

The narrator continues, “This isn’t about breaking records. It’s about building a place for everyone, regardless of who they are, where they are, or how they shine. It’s about going to the edge of possibility and seeing what’s on the other side together. Because no matter how hard or how far we push ourselves, we can never go further than when we push each other.”

The IOC’s video is devoted to more than competitive feats and athletic brilliance. It celebrates the strength and resilience that has allowed the entire world to begin rebounding from the unprecedented adversity of the past year and a half.