Business
JAM | Mar 5, 2025

Revenue diversification strategy at One Great Studio reaping dividends

/ Our Today

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Djuvane Browne, CEO and co-founder of One Great Studio. (Photo: Contributed)

Durrant Pate/Contributor

With an evolving business environment, One Great Studio (1GS) delivered a strong 2024 performance in which its revenue diversification delivered tangible results.

The Jamaican based digital agency, through High Voltage Digital, One Great Studio, and DRT Communications house of brands, helps businesses leverage design, technology, and data-driven strategies to drive impactful results.

For the financial year ended December 2024, 1GS saw total revenues climb to J$342.32 million and net profit surge to J$35.68 million, demonstrating financial resilience and strategic focus. The company’s revenue diversification strategy continued to make progress with SEO services contributing J$216 million and all other business lines delivering J$126 million, a 19 per cent increase year-over-year. 

At the same time, 1GS’s global footprint remained strong with, North America generating 52.6 per cent of total revenue, followed by the Caribbean (34.7 per cent), Asia & Oceania (8.3 per cent) and Europe (at 4.5 per cent). With an average annual client spend of J$2.6 million, 1GS’s business model continues to emphasise long-term client relationships.

Gross profit closed the year at J$128.49 million with total assets climbing to J$678.42 million while shareholders’ equity increased to J$609.15 million. Retainer revenue accounts for 82 per cent of total revenue, with 1GS maintaining a strong international footprint with 69 per cent of revenue generated outside Jamaica.

Management reflects on 2024 performance

Reflecting on the year, CEO Djuvane Browne says, “2024 was a transformative year for 1GS, as we balanced operational efficiencies with strategic investments in capacity building, digital innovation, and market expansion. Our commitment to delivering cutting-edge solutions has positioned us for long-term growth.” 

(Photo: Facebook @OneGreatStudio)

A significant milestone thus far in 2025 is 1GS’ successful acquisition of DRT Communications Limited for J$115 million.

According to Brown, “With our recent acquisition, we are expanding our capabilities to become a fully integrated digital-first agency. Our mission is to be the Caribbean’s largest, most competent and profitable agency within a few years.” 

This move enhances 1GS’s ability to offer public relations, media monitoring, and strategic communications services, aligning with its vision of becoming a fully integrated, digital-first agency. The acquisition strengthens 1GS’s market position in the Caribbean while driving operational efficiencies across its expanding service portfolio. 

1GS remains committed to growth through diversification and the expansion of service offerings, particularly in video production and strategic digital solutions. Strengthening the presence of high voltage SEO (HVSEO) and One Great Studio while acquiring complementary brands remains a priority. 

Pursuing international market expansion 

The company remains focused on revitalising revenue growth, optimising operational efficiencies, and expanding its global footprint. With a robust financial foundation, strong recurring revenue streams, and strategic initiatives in place, 1GS is well-positioned for long-term success.

One Great Studio CEO Djuvane Brown looks on as video production manager, David Johnson, prepares for a video shoot. (Photo: Contributed)

Additionally, 1GS is pursuing international market expansion in Europe, North America, and the Caribbean, ensuring sustained momentum and long-term success. 1GS’ comprehensive services include app design and development, brand development, digital marketing, e-commerce, website design and development, SEO, and DRT Communications’ specialised media monitoring and marketing communications solutions.

1GS chairman John Bailey, commented, “We are confident in the future of 1GS as we continue to execute our multi-brand strategy, enhance our technological capabilities, and expand internationally. Our financial strength, diversified revenue streams, and strategic investments will drive sustained value creation for shareholders and stakeholders alike.”

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