Robyn ‘Rihanna’ Fenty, the business mogul and founder of Fenty, has launched the new Fenty x Puma collection in her homeland, Barbados.

The launch took place on Wednesday, March 12, and features vibrant collections inspired by the bright and tropical atmosphere of her Caribbean heritage.

Rihanna also made a fashion statement at the launch wearing a custom look from Paris-based Xuly Bët’s spring 2025 ready-to-wear collection that blended with athleisure and island style.

The key pieces displayed at the launch include Fenty x Puma Avanti C and LS sneakers, Fenty x Puma Cat Cleat Jelly sandals, and a stylish mini pocket bag designed with New York-based creative director Kari Cruz.

The Fenty x Puma collection is now available worldwide and features bold, summery colours and sporty-chic vibes.

The Fenty x Puma Barbados collection is a celebration of Rihanna’s roots and her ability to merge contrasting elements—strength and femininity, sport and sensuality.

The event was also attended by high-profile individuals, featuring Jamaican Olympians Shericka Jackson and Charokee Young.