Quick-service food giants, Restaurants of Jamaica (ROJ), recently donated J$1 million to Food For The Poor’s (FFP) Build Back The Love For Jamaica campaign.

In demonstrating its unwavering support for charitable causes, ROJ’s contribution through, its KFC “Add Hope” outreach arm, aims to make a significant impact on the campaign’s mission of achieving sustainable development.

The donation comes as no surprise, as ROJ has been a long-standing supporter of Food For The Poor, recognising the organization’s profound impact on the lives of many individuals and its commitment to uplifting Jamaica.

The Build Back The Love For Jamaica campaign aligns with Jamaica’s Vision 2030 mission, which aims to make the country the place of choice to live, work, raise families, and do business.

ROJ’s brand manager, Andrei Roper, expressed the company’s enthusiasm for the philanthropic efforts, stating, “We proudly embrace these philanthropic efforts, more than happy to assist in FFP’s mission of effecting change.”

Food For The Poor’s Build Back The Love For Jamaica campaign marks the charity’s 40th anniversary in Jamaica.

As part of a global initiative, the campaign strategically aims to enhance the socio-economic conditions of individuals and their families by providing shelter, implementing sustainability projects, and offering practical resources and training.

The campaign seeks to rally a minimum of 400,000 individuals globally to each donate J$1,000, US$10, CA$10, or £10, with the goal of channeling these funds into housing, education, income generation, agriculture, healthcare, and other vital areas in Jamaica.

Marsha Burrell Rose, marketing and development Manager of Food For The Poor, expressed her gratitude for ROJ’s ongoing support.

“Restaurants of Jamaica (ROJ) have been amazing donors to our causes, and they have never hesitated to come to our aid when we reach out.”

She highlighted ROJ’s significant impact on the Angels of Hope Programme, where the company has supported numerous events with meal donations, bringing joy to many less fortunate children across the island. Burrell-Rose also emphasised ROJ’s willingness to support the Build Back The Love For Jamaica campaign, which aims to improve the socio-economic conditions of individuals and families throughout the country.

The campaign aims to empower Jamaican people by facilitating the construction of residential homes and creating sustainable income opportunities for individuals to support themselves and their families. With a focus on championing love and positive change, Food For The Poor intends to counteract the negative perceptions that the country has lost its love for the nation.

“We hope to champion love and positive change. The negative aspects of our country send a message that we have lost the love for our great nation, and we are working assiduously to bring that back,” added Burrell-Rose.

As part of its 40th-anniversary celebrations, Food For The Poor will be hosting the second staging of its ‘Farm To Table’ event, showcasing the achievements of farmers within their agriculture program.

Additionally, the organisation plans to visit 40 churches across the island for fellowship and carry out food distribution in every parish.

ROJ affirmed its commitment to Food For The Poor’s mission, stating, “We applaud Food For The Poor for their service to our country and look forward to continuing and deepening our partnership with the organisation.” Over the years, KFC’s “Add Hope” has donated more than J$20 million in cash, meals, care packages, and other forms of support to various government initiatives, public agencies, hospitals, children