In a quest to deliver consistent entertainment for dancehall patrons and fans, Magnum has launched yet another entertainment project its calling Magnum Top Performa.

In a release, Magnum said Top Performa is a lyrical cypher contest that is set to give 12 emerging artistes a platform to showcase their talents.

“The Top Performas will receive a share of J$2 million and a bonus for the first-place winner; a song and music video produced by Romeich Entertainment,” Magnum said in the release.

Entries opened on September 3 and interested candidates have been invited to log on to Magnumhub.tv to download
the entry riddim under the ‘Top Performa’ category and record a song, no shorter than 30 seconds.

Participants should upload their submission by going to the portal at magnumhub.tv/topperforma. Here, they will be required to fill out an entry form with their contact details and click “Upload Song”.

Entries close on September 22, after which selected candidates will be contacted by a Magnum representative.

Top Performa is a pre-recorded show which will be hosted by popular dancehall personality Bishop Escobar, and air exclusively on Magnumhub.tv. Performances will air every Saturday over nine weeks, where artistes will face off against each other, freestyling to “16 bars” on rhythms played by a host DJ.

The show features the following:
● Three rounds, first the preliminaries with 12 contestants
● Seven aired performances
● The semi-finals with four finalists
● The finals with two finalists where the ‘Top Performa’ will be crowned

Popular entertainment mogul, Romeich, said he was looking forward to working with the winner.

“I’m happy to be a part of the Magnum Top Performa project. The industry needs more platforms like this because we have so many talented youths in Jamaica and all they need is the right platform to advance,” said Romeich.

“Big up Magnum once again for offering their platform and I look forward to working with the winner once crowned.”

Magnum is regionally recognised as the drink of dancehall and has honed its place in the industry by uplifting ] dancehall culture, providing local and regional entertainment and offering their platform for members of the industry to make strides in their careers.

Regional Marketing Manager Kamal Powell said Top Performa will be no different.

“We are always excited whenever we have a new project. Top Performa will definitely be successful, similar to our other projects. Magnum is happy to be a part of the driving force that constantly propels entertainers to make strides in the industry. I also want to take the opportunity to extend my thanks to Romeich and his team, for seeing the vision and being a part of this initiative,” he said.

The breakdown of the prizes includes:

● 1st Place- $1,000,000 and a music video produced by Romeich Entertainment
● 2nd Place- $300,000 and a feature on a compilation rhythm from Romeich Entertainment
● Semi-Final Runners Up- $100,000 each

Fans are encouraged to go to magnumhub.tv and cast their votes to secure their favourite ‘Top Performa’s’ place in the competition.

Powell added that the Magnum team was looking for style, flair, creativity, and good energy and invites all interested candidates to Tek Charge Ah Tings by signing up to be the next ‘Top Performa’.