JM | Nov 30, 2021

Rum-Bar Rum gives bar owners reason to celebrate this Christmas

/ Our Today


25 licensed bar owners to receive Rum-Bar Spirits gift packs valued over $60,000 each to ‘nice up’ the Christmas

Local bar owners are in for a treat this Christmas, as Rum-Bar Rum launches its ‘Celebrate Yuh Rum-Bar’ campaign, an initiative that will give licensed bar owners that carry Rum-Bar White Overproof Rum in their outlet a chance to win one of 25 Rum-Bar spirits gift packs valued at over $60,000 each.

Each Rum-Bar spirits gift pack will include12 Rum-Bar White Overproof Rum 750mL, 24 Rum-Bar White Overproof Rum 200 mL, 24 Rum-Bar Rum Cream 200 mL, four Rum-Bar Gold Rum 750 mL, four Rum-Bar Silver Rum 750 mL, four Rum-Bar Vodka Apple 750 mL, 100 Rum-Bar branded cups, four Rum-Bar branded buckets and Rum-Bar branded t-shirts. 

“Rum-Bar Rum honours the Jamaican tradition for a love for full strength Overproof rum and we know our community bars are the backbone of Jamaican rum culture,” said Tamika West, marketing manager, Worthy Park Estate.

“With over 10,000 outlets across the island, they are considered the tastemakers for the local spirits industry. Since the onset of the COVID-19 pandemic in March 2020, community bars have been significantly affected by containment measures that have reduced their occupancy levels, hours of operation and opportunities for promotional events. The result: reduced income! This holiday season, Rum-Bar Rum wishes to give back to community bars, through this radio promotion that will provide a financial benefit to outlets that carry the brand.”


The campaign officially launched on November 22 and will run until December 24. 

The Rum-Bar Rum brand, via its parent company, Worthy Park Estate, will announce daily draws through an exclusive partnership with Irie FM.

To participate, bar owners with a valid Tavern Licence that carries Rum-Bar White Overproof Rum in their outlet, are being asked to submit via the Rum-Bar WhatsApp Line (876-279-8759) the following:

  • The name of your bar
  • The address of your bar
  • Correctly complete the sentence:  C_leb_ ate  yuh R_m-Ba_ and  Rais_  the B_r!

Entrants simply need to listen to Irie FM daily on Mondays to Fridays, between the hours of 12:00 pm and 6:00 pm, for the announcement of the daily winner of the Celebrate Yuh Rum-Bar promotion.

The owner of the announced bar must call Irie FM within 30 minutes to be able to claim their prize on live radio via interview with an Irie FM Announcer at telephone number provided on the campaign material. Participants must also be 18 and over to enter.

Established in 2007, the brand which is a blend of three un-aged rums, distilled in a 100 per cent copper Pot Still, has always delivered a high level of quality and flavor that gives rum fans everywhere simply a better tasting rum.

Rum-Bar Rum has been a disruptor of the Jamaican rum industry, serving as a competitive force to be reckoned with and has become a key player in the local entertainment space, found across our favourite bars and retail outlets islandwide.


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