Life
| Jan 25, 2025

Sagicor’s ‘Market on the Terrace’ supports local farmers and small businesses

/ Our Today

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Christopher Zacca, president and CEO of Sagicor Group Jamaica, purchases lettuce from farmer Vinette Barrett during Sagicor’s ‘Market on the Terrace’ event.(Photo: Contributed)

The Sagicor Foundation, through its Sigma Run brand, recently hosted ‘Market on the Terrace’ in a demonstration of community spirit and innovation that combined philanthropy, sustainability, and economic empowerment. 

This unique initiative not only raised funds for the annual Sigma Run but also provided a platform to spotlight local farmers and small businesses, showcasing their contributions to the local economy and culture.

‘Marketplace with a purpose’

Held at its headquarters in New Kingston, the terrace was transformed into a vibrant marketplace where patrons could explore an array of fresh produce, artisanal goods, and handcrafted items. The event was conceptualised as a dual-purpose initiative—raising funds for Sigma Run’s beneficiaries while offering an opportunity for local entrepreneurs and farmers to connect directly with the community.

The event featured over 18 vendors, each carefully selected to highlight the diversity and quality of local products. From organic fruits and vegetables to handmade craft items and baked goods, the market was a treasure trove for attendees seeking unique finds and a chance to support small businesses.

Farmer Jennifer Roberts is happy to take part in during Sagicor’s ‘Market on the Terrace’ as she sells her produce to enthused shoppers. (Photo: Contributed)

A significant highlight of Market on the Terrace was the partnership with local farmers. Recognising the challenges many farmers face in gaining access to markets, especially as they continue their recovery from Hurricane Beryl, the event provided them with a space to sell their goods directly to consumers, fostering connections that extend beyond the day’s activities.

Additionally, the market emphasised small business entrepreneurship by featuring startups and homegrown brands. Vendors expressed their gratitude for the exposure, noting that the event provided a rare opportunity to showcase their products to a wider audience.

“Being part of Market on the Terrace allowed me to reach new customers and share my story,” said ‘Farmer’ Campbell, a small business owner who specialises in ground provisions. “It’s events like these that make us feel valued and supported.”

Raising funds with community impact

Part proceeds from the event were directed towards Sigma Run, a flagship charity 5K that has raised more than J$750 million to support health, education, and child welfare projects across the country. Through initiatives like Market on the Terrace, the Sagicor Sigma Corporate Run continues to find innovative ways to engage the public while expanding its impact.

Netty’s Farm CEO, Eileen Dunkley (left) and Maijani Hall are all smiles as the company’s kombucha drink was a fan favourite at Sagicor’s ‘Market on the Terrace’. (Photo: Contributed)

Attendees embraced the event’s purpose, with many making purchases specifically because of the dual benefit of supporting both local vendors and a worthy cause.

“This is what community building looks like—everyone coming together to create something impactful,” said Daidre Sloley-McKay, vice president of marketing for Jamaica and Latin America. “Not only are we raising funds for our beneficiaries, but we’re also contributing to the livelihoods of farmers and small businesses.”

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