Jamaica Mountain Peak (JMP) parent company Salada Foods recently partnered with the local distributors for edible wafer cup distributor Cupffee in promoting sustainable environmental practices in food consumption.

The collaborative partnership was initiated in time for the Jamaica Blue Mountain Coffee Festival and was applauded by attendees who had their festival experience transformed when they visited the company’s booth last Saturday, March 2

In his address to festival attendees, Tourism Enhancement Fund (TEF) Executive Director Dr Carey Wallace said: “The festival is a big catalyst to build out the coffee ecosystem and to support the tourism sector and even for export. The biggest winner today is Jamaica. “

“When you look at the collaboration we had with the public sector, the Ministry of Tourism, the Ministry of Industry and Commerce, the Jamaica Coffee Exporters Association, among others, and the private sector – partners big and small – coming together to have this successful event, I think this is where Jamaica won,” he continued.

Kerrian Johnson, commercial and corporate affairs manager at Salada Foods, says the team was immediately drawn to the idea of partnering with Cupffee for the recent staging of the festival, recognising that its values aligned with the coffee manufacturer’s commitment to improving the quality of life and the well-being of all stakeholders.

“Over the years we have earned a reputation for providing a cup for everyone, introducing innovation and expanding our Jamaica Mountain Peak brand with our flavoured JMP 3-in-1 coffees. Our collaboration with Cupffee Jamaica for the festival further solidified this commitment,” she said. 

“More than 1,000 coffee enthusiasts  indulged in our coffees, including flavours like the cinnameg, coconut cappuccino, and caramel flavours, as well as the roasted and ground coffee served hot and cold in the edible cups. Additionally, they were treated to specially-made roasted coffee chicken kebabs and received a sneak sip of our turmeric latte, which we are gearing up to launch this month,” she continued.

Along with sample tasting, visitors to the booth enjoyed carnival games such as Cornhole, Jenga and balloon darts, which also offered them a chance to win baskets filled with products courtesy of Salada Foods and Cupffee.

Johnson said, “We were set on redefining the overall festival experience by ensuring our booth was not only fun and informative but impactful. The feedback we received was tremendous. Salada’s goal is for individuals to recognise our passion extends beyond brewing the perfect cup of coffee; we’re dedicated to providing a complete experience for our consumers who are central to our growth plans.”

Yolande Smith, a human resource manager and a self-proclaimed coffee lover, commended Salada Foods and Cupffee for the initiative, noting that it made a lasting impression on many individuals.

“I am actually considering implementing the cup for the coffee station at my job. It’s good, it’s not too sweet and I enjoyed every sip of the JMP Coconut Cappuccino and the cup down to the last bite. Because it is edible, it is also beneficial as we are avoiding excess waste and demonstrating how environmentally responsible both companies are,” said Smith.