Reading Time: 4 minutes

Turks and Caicos, Bahamas and Jamaica set to benefit significantly

Durrant Pate/Contributor

Sandals Resorts International (SRI) is accelerating the growth of its Beaches Resorts all-inclusive family across the Caribbean with a sweeping US$1 billion expansion strategy.

This strategy comprises adding new resorts, expanding existing properties, and opening new destinations for family travel. The move comes as the Jamaican-based SRI earlier this week announced a US$200 million investment to completely reimagine three of its most beloved Jamaican properties, Sandals Montego Bay, Sandals Royal Caribbean and Sandals South Coast.

All three will be having a grand reopening later this year, having been shuttered last year due to the damage caused by Hurricane Melissa. The move to expand the Beaches brand regionally comes as demand for family-friendly all-inclusive resorts continues to surge, with the brand positioning itself to add capacity in some of the region’s most in-demand destinations.

New Jamaican resort to be built in Runaway Bay

Jamaica remains central to the Beaches portfolio, and as such, a new Beaches Runaway Bay project is planned for the island’s north coast. The development adds to Beaches’ existing Jamaica footprint and targets one of the country’s most accessible and established resort corridors of Runaway Bay, which offers proximity to Jamaica’s second city, Montego Bay and the island’s airport hub, which is also located there.

The location also maintains a more relaxed, less congested feel than some of the island’s busiest resort areas. New resorts are also coming to Barbados and the Bahamas, with the Barbados project marking a strategic expansion into one of the Caribbean’s most established tourism markets, while the Exuma development in the Bahamas brings the brand to a destination known for its clear water, smaller-scale footprint, and growing luxury demand.

Expansion builds on momentum

Caribbean Journal reports that both projects represent a shift toward new island diversification, giving visitors more options beyond the Beaches brand’s existing strongholds. In St.  Vincent and the Grenadines, Beaches is planning an expansion, building on recent tourism growth in the destination. 

The island has seen increased interest following new airlift and resort development, and Beaches’ presence will add further capacity in the family segment. Beaches will join sister brand Sandals with its new Sandals St Vincent and the Grenadines resort, which almost single-handedly transformed travel demand on the island in what SRI calls “The Sandals Effect.” 

The most immediate addition to the Beaches Caribbean portfolio is the debut of Treasure Beach Village at Beaches Turks & Caicos, one of the brand’s flagship resorts. The new 101-room village expands room inventory and introduces new accommodations, dining options, and shared spaces within the broader resort complex, which already ranks among the largest and most popular all-inclusive resorts in the Caribbean. 

It reinforces Turks and Caicos as a cornerstone destination for Beaches, particularly for travellers seeking wide stretches of white sand and calm, shallow water.

Responding to a continued shift in Caribbean travel demand

The scale of this investment by SRI signals a continued shift in Caribbean travel demand toward all-inclusive, family-focused resorts with built-in amenities and simplified planning. For Beaches, the expansion is about both adding inventory and entering new destinations, giving travellers more ways to experience the Caribbean within a single brand ecosystem.

It means more options in destinations that have traditionally had limited large-scale family resort offerings. For the Caribbean, it adds new hotel capacity at a time when demand for Caribbean travel remains strong across multiple segments — as our editor in chief noted last week — including record-breaking hotel occupancy last month.

As these projects come online, travellers will see a broader mix of Beaches experiences across the Caribbean — from the established footprint in Turks and Caicos and Jamaica to newer entries in Barbados, Exuma, and Saint Vincent. The expansion also reinforces a key trend: the continued growth of family all-inclusive travel as one of the most resilient and fastest-growing segments in the Caribbean.

Beaches is positioning itself squarely in that space, with a pipeline that stretches across some of the region’s most sought-after islands.