Culture
JM | Jun 25, 2022

Scotiabank commences Jamaica 60 celebrations at Jamaica Rum Festival

/ Our Today

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Tonya Russell, senior marketing manager at Scotiabank (right), interacting with a patron during the 2020 staging of the Jamaica Rum Festival in Kingston. (Photo contributed)

Scotiabank has joined forces with the organisers of the 2022 Jamaica Rum Festival to kickstart celebrations of Jamaica’s 60th year of independence.

As a sponsor for the annual signature event, the bank will be using the highly anticipated cultural experience to salute Jamaica’s rich cultural heritage while connecting with its customers.

Tonya Russell, senior marketing manager at Scotiabank said, “We are very excited that the Jamaica Rum Festival is returning for 2022. This is our third year of partnership including a virtual execution in 2021 and we are very pleased to see how the event has continued to grow from strength to strength.”

Noting the event as the “official commencement of a summer of fun with Scotiabank”, Russell shared that the bank is also happy to support its customers as they enjoy our island home as we progressively return to normalcy amid the COVID-19 pandemic.

“As a trusted financial partner, we are enabling our customers to enjoy life pleasures while managing their expenses responsibly with options like our Scotiabank Select Pay, which allows credit card holders to repay large expenses in bite-sized instalments,” Russell highlighted.

Patrons at the Jamaica Rum Festival 2022 will be hosted for the first time since the launch of the event in Jamaica’s tourism capital – Montego Bay, St James.

The 2022 staging is slated to take place today (June 25) at The Aqueduct in Rose Hall and will be presented by Appleton Estate Jamaica Rum, in partnership with the Jamaica Tourist Board (JTB) and the Tourism Enhancement Fund (TEF).

Organisers of The Jamaica Rum Festival share that the event is an annual showcase of Jamaica’s excellence in rum, food and music and have again welcomed Scotiabank’s support of this mission. 

“We thank Scotiabank for continuing to invest in our culture and the preservation of our rich rum heritage as Jamaican, especially during this signature ‘Jamaica 60’ staging. With Scotiabank as the official financial partner for the Jamaica Rum Festival 2022, we are looking forward to offering our patrons seamless payment options as they enjoy the Festival,” said Valon Thorpe, director of 2022 Jamaica Rum Festival.

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