JM | May 4, 2021

Shawneil Bailey-Gordon’s business advice for budding entrepreneurs

Juanique Tennant

Juanique Tennant / Our Today

Shawneil Bailey-Gordon, Team Lead at Zarabelle Limited

In an age where starting your own business has become the new wave, there are many things a budding entrepreneur needs to know to build a business capable of withstanding the tests of time.

Our Today checked in with resident entrepreneur, founder, and team leader at the talent management agency Zarabelle Limited, Shawneil Bailey-Gordon, to find out her top business tips for aspiring entrepreneurs, and here’s what she had to say:

Tip #1: Use Technology To Your Advantage

We are lucky enough to be around when technology is around and I find that most people don’t really use technology and there are many tools that can be used right now to just get started.

Don’t wait until you have that office in the corner or this big budget, like literally get online, do your research, get started, and see what tools already exist that you can manipulate for your business.

Tip #2: Don’t Plan Into Never Getting Started

Persons may say, “Oh, I can’t start because I don’t have a business plan”, or “Oh, I need six grand to start my business and I only have five grand” and a lot of times people just plan into never getting started.

I’m not saying planning isn’t important but sometimes you just need to get started with the resources you have and build on what you can build on as you go along.

Especially if you’re young with little to no responsibilities, it’s best to start your business now because the older you become and the longer you wait is the more responsibilities you will have then you won’t be able to take as many calculated risks.

Tip #3: Do Your Research

There is so much information out there that is available at your finger tips. Before you jump head first into the business world, it’s important to do some amount of research.

Research can be as easy as reviewing what tools are available for you to automate everyday business tasks or looking at your prospective competitors to see what areas their business is lacking in that you could potentially improve on when you start your business.

Tip #4: Find What Works For You

There is no one-size-fits-all when it comes to business, so find what routine works for you. For example, I know that I am not a morning person therefore, if I try to wake up and start working at 5 am, I won’t be at my most productive.

However, you on the other hand could be a morning person, and waking up at 5 am and putting in four hours to your business before starting your 9 -5 could be a very viable option.

Tip #5: Be The Boss You Would Want To Have

When and if you do get a team be sure that there is a culture of encouragement. If your team is doing well, let them know, celebrate both your small and big wins.

Avoid micro-managing at all costs. Allow your team to do exactly what you hired and trained them to do.

Remember your team is comprised of humans and they deserve to be treated as such. Respect them so that they will in turn respect you.

Be mindful that they have lives outside of work and sometimes situations may arise in their personal lives that may have an impact on their ability to work, try to be as understanding as possible.

Shawneil Bailey-Gordon is a Wolmerian who hails from the city of Kingston, Jamaica. At age 18, she ventured into the path of entrepreneurship with a few friends and a dream to start a modeling agency.

After almost nine years in the world of business and a modeling agency turned talent management agency, Shawneil has mastered the art of entrepreneurship best practices and remote business operations.


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