Sport & Entertainment
| Nov 29, 2023

Shelly-Ann Fraser-Pryce signs with luxury watch brand Richard Mille.

Shari-Lee Crooks

Shari-Lee Crooks / Our Today

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Jamaican sprint icon Shelly-Ann Fraser-Pryce has inked another sponsorship deal, adding to her already impressive list of endorsements.

The Olympic and World Champion has joined watch brand Richard Mille as an official spokeswoman.

In a post on X earlier today, the famous luxury brand confirmed the partnership with the sprint legend.

Olympic Gold Medalist and World Champion @realshellyannfp has joined the Richard Mille family. The proud Jamaican “Pocket Rocket” and the most decorated athlete in 100m history is setting her sights on further glory at the Paris Olympics in 2024 -Richard Mille via X

Fraser-Pryce, who already has endorsement deals with Digicel, GraceKennedy and Nike, has now added her first non-apparel deal outside of Jamaica.

Richard Mille has a long history with sports, with deals with F1 teams McClaren and Ferrari as well as sponsoring the Open de France Dames golf tournament since 2013.

Additionally, the brand has sponsorship deals with other well-decorated athletes, including South African 400m specialist Wayde van Niekerk and 22-time tennis grand slam champion, Spain’s Rafael Nadal.

Fraser-Pryce also becomes the second Jamaican to be added to the Richard Mille family, joining Olympic medalist Yohan Blake, who signed in 2011.

The partnership will run for three years and is to help fund Fraser-Pryce’s Pocket Rocket Foundation.


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