USA | Dec 7, 2023

SHERMANPRESTON ‘high-fives’ SAINT star Kimanie for fifth campaign

/ Our Today

Reading Time: 3 minutes
Farquharson, who has appeared in five consecutive campaigns for SHERMANPRESTON, made his debut for the menswear brand two years ago in a campaign lensed by J Monroe. (Photo: Contributed)

There’s definitely something about Kimanie Farquharson.

The handsome SAINT International model is making face time yet again for American menswear label, SHERMANPRESTON.

It marks the fifth consecutive campaign appearance Farquharson has made for the luxury clothier co-founded by Preston Williams and Sherman Joseph. The designing duo’s Fall/Winter 2023 collection titled Urban Meadows, which features their trademark relaxed contemporary tailoring, and has the Jamaican stunner as the campaign’s centrepiece, was stitched as a celebratory nod to ‘The Big Apple’. 

“It is an ode to the neighbourhoods that influence SHERMANPRESTON. Using New York as its backdrop, ‘Urban Meadows’ explores the brand’s ‘uptown meets downtown” tagline,” Joseph explained of his co-partnered creative approach to the new collection. Expounding, he added: “‘uptown meets downtown’ is a pinpoint where identity, culture and ideology collide…the tagline which represents the brand, dissolves monolithic beliefs on different cultures.” 

Cashmere, cotton, and wool fabrics figure prominently in the latest menswear offerings of pullovers, sweaters, and blazers, which the designers cite as perfect seasonal layers for the colder weather while also keeping the brand youthful and fun. 

Longtime friends, the brand’s pair launched their label in 2012 with Williams in the role of creative director and Joseph, operations director.

SHERMANPRESTON operations director Sherman Joseph (left) and creative director Preston Williams. (Photo: Contributed)

“We went on a hiatus in 2016 and relaunched in 2020 with a more refined direction. We needed to take time to develop as men and creatives. In that time, we honed our craft, travelled the world, and explored different forms of culture and style. Today, the brand prides itself as a contemporary line focused on combining formalwear and sportswear effortlessly, while keeping ‘fit and feel’ as its ethos,” Williams said. Between them, they had amassed prior experience working in business development for financial institutions and point-of-sale oversight in the fashion industry. 

Of the recently released campaign shot back in September by photographer Frank Good in Brooklyn Heights, Kimanie Farquharson counts himself blessed to be summoned once more. “This is my fifth successive season as the face of SHERMANPRESTON. We shot my first campaign together for fall/winter 2021 and we’ve collaborated every season since then,” shared the Flankers, St. James-raised SAINT, now a native New Yorker of 30 years domiciled in Harlem. 

Farquharson, who holds down a day job as a corporate vice-president at HSBC Bank, detailed that his association with the brand started in 2015 when he worked with the designers as a fit model.

“After a few years of losing touch, we reconnected and have been in sync since. What I love most about SHERMANPRESTON is how their story has progressed and organically paralleled my own journey. The line represents elegance with black authenticity at its core and that reflects my own narrative,” the ‘Jamerican’ stunner said.

SAINT International’s Harlem resident model Kimanie Farquharson photographed by Frank Good for SHERMANPRESTON’s new Fall/Winter 2023 collection campaign. (Photo: Contributed)

The designers are equally generous in praise of their muse. “The brand’s partnership with Kimanie stems from a keen friendship and aligned goals. Working with him as the face of the label since its relaunch in 2020 shows a consistent message the brand has sought to convey its clientele – grow with SHERMANPRESTON and see where it goes on this journey of defining the modern man.”

The SHERMANPRESTON namesakes revealed that on the vision board are potential collaborations with other brands for products and presentations. There’s also an expected showing at the seasonal menswear collections at New York Fashion next year, and according to the designers, a campaign shoot in Montego Bay could be in the offing.


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