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$690 to send anything, anywhere

As rising fuel costs and volatile transportation expenses push Jamaican businesses to rethink how they move documents and small parcels, locally built logistics company Showfa Express is offering a flat answer: $690 to send anything small-parcel-sized anywhere across the network, delivered overnight, with real-time digital tracking from drop-off to collection.

The service, Showfa One, offers a more efficient alternative to the variable pricing, fuel surcharges, and courier coordination that have long made local shipping unpredictable. One flat rate, regardless of distance. Parcels are sorted overnight and delivered to the recipient’s chosen pickup point the next day, with both sender and recipient receiving updates throughout via WhatsApp and email.

“There are people who don’t have reliable transport, where transportation costs and the time can be prohibitive,” said Jamie Hall, founder and CEO of Showfa Express.

“We built Showfa One so the cost is fixed, and the parcel is visible the entire way. It’s $690, it’s tracked in real time, and it arrives overnight. No surprises.”

A tool for business, not just an errand service

Showfa has positioned itself from the outset as technology infrastructure for Jamaica’s small and medium-sized enterprises, online merchants, and institutional clients. The pitch to businesses is direct: outsource delivery and focus on what generates revenue. Rather than maintaining vehicles, managing drivers, and absorbing the risks of in-house delivery, businesses can plug into a network that already moves goods across parishes daily.

For small entrepreneurs, Hall argues, predictable delivery cost is not a convenience but a growth lever.

“Sometimes a delivery fee that’s a bit too high because of distance is the difference between the sale you need to expand next month and your business staying the same size,” he said.

For higher-volume and institutional clients, the company offers Private Stops, a subscription model that provides organisations with dedicated, scheduled pickup and delivery tailored to their operations. It is built for businesses that move parcels in volume and want predictable logistics without building the capability in-house.

The company has long held that the automation, real-time tracking, and routing technology behind the service would typically require millions of dollars to build at scale, yet it is accessible to Jamaican businesses at a fraction of that cost.

An income stream for agents

Showfa One runs through a growing network of agent locations, and the company is actively recruiting new ones. Businesses with a physical storefront and steady foot traffic can apply to become a Showfa agent, earning commission on every parcel processed while drawing additional customers through their doors. Applications are open at www.goshowfa.com/become-an-agent.

Built here, for here

The platform was engineered in Jamaica, end-to-end. Founder Jamie Hall, a Columbia University-trained mechanical engineer, returned home in 2020 after working on advanced logistics and robotics systems overseas, including warehouse automation deployments across Europe and North America at a warehouse robotics company, later acquired by Shopify Inc., Canada’s largest and most prolific technology company. 

He launched Showfa in 2023 with a conviction that enterprise-level logistics technology could be built and made to work in the Jamaican market, designed around the island’s informal addresses and real road conditions rather than imported wholesale. “There’s a narrative that world-class technology has to be imported,” Hall said.

“We’re proving it can be built here, for here, by people who understand the terrain, the culture, and the customer.

Delivery is no longer a premium add-on. It’s a basic service, and Jamaican businesses deserve one built for them.”