By Chalien Dantes
Reggae icon Sizzla has chosen St Lucia’s the Windjammer Landing Resort as the backdrop for his romantic single ‘So In Love’.
Geraine Georges, Public Relations Manager of the St Lucia Tourism Authority, revealed that Sizzla’s drawing on his Saint Lucian heritage through one of his parents made an inspired, last-minute decision to film during his Jazz Festival appearance.
The Tourism Authority and government immediately embraced the concept, recognizing its tremendous potential for the island.
“It’s not just about making a music video but rather all of the economic benefits that come out of the music video as the cast and crew were all St Lucians,” Georges said.
The production assembled an all-star team of St. Lucian creatives. The video features Naomi St.Remy as the main model in front the camera while behind the scenes, an impressive roster of local talent delivered world-class results:
- Directed by Divani Mitchell (DCM Visuals)
- Produced by Sharefil Gaillard (Grey Card Media) and Lee Hippolyte (Circle Management)
- Director of Photography and Colourist Dajon Charles (D’Lux Media)
- Edited DCM Visuals
- Gaffer Tarrick Alexander
- Drone Operator Sharefil Gaillard
Gaillard reflected on the project’s significance: “This clearly shows that our local creatives are talented enough for regional artiste to engage us in that way.”
The numbers confirm the magic: ‘So In Love’ over the past five days has already captivated over 134,000 YouTube viewers.
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