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JAM | Mar 23, 2023

Small Business Bites | Zenachi Apparel

Shemar-Leslie Louisy

Shemar-Leslie Louisy / Our Today

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Reading Time: 2 minutes

Every great store deserves great exposure. Here, at Our Today, we highlight Jamaican entrepreneurs making a positive mark in the small business space. We believe every good business – particularly local stores with excellent customer service, trendy products and a strong social media presence – deserves to be recognised for its quality service.

Model wearing Zenachi Apparel pieces (Photo: Contriuted)

Started in 2017, by Tavia Barnes, Zenachi Apparel is an online female clothing and apparel store offering pieces in female fashion, shoes, bags and customised jewellery. The name is derrived from Barnes’ personal desire to ensure that the name of her business name is unique and stands out.

Zenachi means beautiful.

Tavia Barnes, founder of Zenachi Apparel.

“We were doing very well but were heavily impacted by covid,” said barnes as she shared with Our Today her experiences operating the business.

She mentioned that during the pandemic she lost a lot of traffic to her Instagram Page and has been working daily to recover.

In the future Barnes said she has plans to open a physical location in Kingston.

Interested in a piece from Zenachi Apparel?

DM her today!

Instagram: @zenachi_ja

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