
Carnival season shifted into high gear as Smirnoff and GenXS Carnival unveiled the 2026 INFINITI season at the Terra Nova All-Suite Hotel in St Andrew.
The event marked the fourth consecutive year of partnership between Smirnoff and GenXS, reinforcing a shared commitment to delivering premium Carnival experiences and unforgettable celebrations for revellers.
As title sponsor, Smirnoff continues to play a pivotal role in shaping the GenXS Carnival experience, bringing bold energy and innovative activations that elevate the celebration both on and off the road. During the evening’s proceedings, Sean Wallace, head of commerce at Red Stripe, delivered remarks highlighting the brand’s ongoing commitment to responsible enjoyment throughout the Carnival season.
Last week’s launch culminated with the STEAM after-party, where guests continued the celebration and got an early taste of the vibrant energy that will define the GenXS INFINITI experience this season.



Comments