Over the years, Snoop Dogg has familiarised himself with and become somewhat established in the world of entrepreneurship and business.

His different passions have led him on various ventures – from directing a pornographic film – Snoop Dogg’s Doggystyle in the 2000s; the creation of ‘Leafs by Snoop’ after a partnership with Canadian cannabis company, Canopy; creating his own esport gaming league called Gangsta Gaming League to his VH1 reality show with Martha Stewart, Martha & Snoop’s Potluck Dinner Party.

Snoop has done it all, with Potluck airing for three seasons and even inspiring a cookbook. Oh, and he also made a cereal called Snoop Loopz. 

Now, for the new year, Snoop’s interests only seems to be expanding as he has released his very first coffee business called INDOxyz.

He has partnered with Indonesian coffee entrepreneur Michael Riadi to let his vision come to life.

“My relationship with coffee goes way back,” said Snoop in a statement.

“The many long nights in the studio making hit after hit, coffee provided the fuel which kept us going. Today marks the launch of a new company I created with my partner, Michael, who introduced me to the best tasting Indonesian coffee,” he added.

“All it took was one sip and Snoop was hooked.”

The line features a cold brew and beans that will be initially distributed in California. However, the brand plans to go nationwide and the Drop It Like Its Hot rapper is confident that the brand will be successful.

“Indo is going to change the industry, I can promise you that.”

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