Life
| Mar 17, 2022

St Mary’s puts a twist on a local favourite

/ Our Today

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Creates new snack category with launch of Johnny Crunchers

JP Tropical Foods Trade Manager Shanique Francis (right) encourages Bearer Paul Scott to taste the newest snack innovation by St. Mary’s, Johnny Crunchers during a sampling on Monday, March 14, 2022. Johnny Crunchers hits shelves with a variety of yummy flavours – initially Fry Dumpling and Red Herring, with Tin Cheese to follow.

Constantly pushing boundaries and moving forward to find delicious flavours and products to excite the Jamaican palate, St Mary’s is looking to deliver a delectable snack option with its newest offering, ‘Johnny Crunchers’.

“Who said dumplin’ was just for breakfast? Whether you call it Johnny Cake or fried dumpling, Johnny Crunchers are inspired by everyone’s favourite breakfast side; transforming it into an ‘any-time-of-day’ savoury treat,” St Mary’s said.

“Capitalising on Jamaican’s love for a good snack, the delicious Johnny Crunchers can be enjoyed on its own, paired with a dip, or as a side to breakfast, lunch or dinner.”

According to St Mary’s Marketing Manager Erin Mitchell, “this is an exciting and bold step for the St Mary’s brand”.

Mitchell added: “People enjoy food that reminds them of home and long-standing traditions, but in today’s world, who has the time to prepare them? We understand the demand for food products that allow consumers to enjoy their favourites on-the-go, with flavours that are uniquely Jamaican, and continue to respond with tasty innovations like Johnny Crunchers, that deliver both. Having Johnny Cakes at anytime without actually making it yourself? It’s brilliant.”

Vendor Carol Wedderburn (right) is first to try St Mary’s newest snack innovation, Johnny Crunchers during a sampling by St Mary’s in Parade, downtown on Monday (March 14). Looking on is St Mary’s Danielle Esterine. Johnny Crunchers hits shelves with a variety of yummy flavours – initially Fry Dumpling and Red Herring, with Tin Cheese to follow.

In line with uniquely Jamaican flavours, Johnny Crunchers will hit shelves with a variety of yummy flavours – initially Fry Dumpling and Red Herring, with Tin Cheese to follow shortly thereafter. All varieties are served up in a 42-gram convenience bag with a suggested retail price of $70. The Fry Dumpling will also be sold in a shareable 140g, at a suggested retail price of $300.

St Mary’s, a subsidiary of Jamaica Producers Group, continues to develop a strong tropical snack and produce brand that showcases the best flavours of the Caribbean. From the beloved Banana; to Potato; Plantain; Cassava and Breadfruit Chips — the company prides itself on an active focus on innovation and bringing more excitement, flavour and diversity to the snack category.

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