StarApple AI has been awarded Innovator of the Year, by the Ministry of Labour and Social Security and the Jamaica Productivity Centre.

 Founder, Adrian Dunkley, said of the honour, “Jamaica has the highest percentage of creativity per square mile of any country, not limited to the Arts and Sports”.

Their innovation Rigel, is a customised AI System that speaks multiple languages and dialects including patois and resulted in a 30 per cent improvement in operational efficiency, across Sales, Marketing and most importantly Customer Delight. 

Rigel was named after one of the brightest stars in the sky, it means “the left leg of the giant”, named because of its ability to support the weight of work of companies.

The system does not replace humans, it supports their ROI and growth. Rigel is evidence of the value that can be generated using AI in the Caribbean, by Caribbean companies. 

Dunkley expanded that Rigel is already being expanded to the Beauty and Tourism Sectors as part of the Tourism Innovation Incubator.

RELATED Deadline for Productivity Innovation Competition entries extended to May 14

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