Product line includes multipurpose hair and beard oil and a pain relief balm

Durrant Pate/Contributor

Grammy Award-winning artiste Stephen Marley has announced the launch of Kx Family Care, a plant-based CBD personal care line, utilising the power of hemp and other herbs used traditionally in Jamaica.

The debut collection features a limited edition holiday bundle, including two products: multipurpose Hair and Beard Oil and the Pain Relief Balm. The Hair and Beard Oil and the Pain Relief Balm contain full-spectrum CBD oil, used for its anti-inflammatory, antibacterial, and antioxidant properties. 

Both products also contain sunflower oil, vitamin E, and linoleic acid, which contain antioxidants that help protect the skin from free radicals and maintain its natural barrier. They also contain Black Seed oil, Mangosteen extract, and Soursop – widely used in Jamaican culture for their regenerative properties.

Jamaican Black Seed oil, for instance, is derived from fennel (Nigella sativa), which is high in antioxidants and provides several other health benefits. The company says it upholds a commitment to the environment in its packaging.

Kx Family Care is a multigenerational, personal care product branch of Kaya Lifestyle, which is owned and operated by Marley, son of the legendary reggae music icon, Bob Marley.

Time spent on research and development

Kaya Lifestyle also produces Kaya Fest, a music and educational hemp awareness festival. Marley joined co-founder and CEO Shelly O’Neill, spending three years researching and developing plant-based, multi-use products designed for busy families.

The idea for Kx Family Care came about while O’Neill and Marley were working together at Kaya Fest. Kaya Fest is Marley’s world music festival that supports education around the many uses of the hemp plant.

‘Kaya’ is Jamaican slang for herb, originating from the Caribbean English word ‘kayakiit’, which means a form of medicinal herb. The company website states: “Kx Family Care uses ecologically sound materials and hemp based plastics whenever possible to showcase the additional uses of the hemp plant and to most importantly cut plastic waste.”

Continuing, the web post states: “In the spirit of Jamaica, known as the land of ‘Wood and Water,’ we capture the essence through the use of biodegradable wood and glass in our packaging. Kx also spreads love by choosing a different charity organization to support every quarter with a portion of proceeds from sales.” 

Love for hemp plant

Marley, founder of Kx Family Care, commented that,”due to my love for the hemp plant and all the various uses, Kx Family Care was a natural progression for me. This brand is authentic in every way, from the natural infusion of Jamaican botanicals in our products, to the eco-friendly wood and glass packaging we use. Family, natural health, sustainability, and respect for the many uses of the hemp plant is what we’re all about”.

According to Marley, “we are grateful to bring you the first all-natural, hemp-based personal care brand that’s safe and effective for the entire family. We’re looking forward to having our guests personally experience Kx Family Care pop-up shops on select dates of The Old Soul Tour – Unplugged 2023″.

Marley views cannabis just like any other useful herb.

“Cannabis is an herb just like mint or sage that can heal many medical ailments, as well as offer spiritual enlightenment,” Marley told Culture Magazine in 2018. Several of Marley’s siblings and family members have launched CBD or cannabis businesses, including Ziggy Marley and Damian Marley.