It’s been months since the magnitude 7.2 earthquake rocked the southwestern part of Haiti on August 14, causing widespread devastation.

In its bid to shore up support for Jamaica’s French-Caribbean neighbour, Sterling Asset Management has stepped up and is encouraging its stakeholders to donate to charity organisation Food for the Poor (FFP) in the spirit of giving and fraternity this holiday season.

Sterling Asset Management Limited is partnering with FFP through donations that will allow Food For The Poor Haiti to provide the necessary and much-needed support to save lives on the ground. 

The target is US$2,000 by January 31, 2022.

Long considered the poorest country in the western hemisphere, more than 2,200 Haitians were killed and 12,763 injured during the devastating natural event. The earthquake destroyed markets, roads, storage and processing facilities, dairies, and irrigation systems.

Tropical Storm Grace, which hit days after the seismic episode, caused further infrastructural damage.    

“The situation in Haiti is dire and continues to affect the nation. We applaud Sterling Asset Management for reaching out to assist us in our mission,” said Marsha Burrell-Rose, development and marketing manager at Food For The Poor (FFP). 

“In what can only be described as a miracle, just a few days before the August 14th earthquake, we (FFP) delivered much-needed food supplies to three distribution centres across the region. However, more needs to be done and you can help. Join us in restoring hope for our Caribbean neighbours by making a contribution towards our relief efforts,” Burrel-Rose continued.

Thanks to faithful donors, they will be able to provide food, housing, healthcare, education, fresh water, emergency relief, micro-enterprise solutions, and much more. 

“It’s been a challenging year for many because of COVID-19. The earthquake in Haiti has been called by The Guardian (UK), ‘The Forgotten Disaster.’ This holiday season, we chose to partner with Food for the Poor, which is Jamaica’s longest-standing reputable charity, and have asked our stakeholders to donate to our brothers and sisters in Haiti. Not many people realise that we in Jamaica sit along the same earthquake fault line and so this could have easily been us,” explained Toni-Ann Neita-Elliott, VP of Sales & Marketing at Sterling Asset Management.

In the months following the earthquake, the ground in southern Haiti continued to shake, with 900 aftershocks causing additional damage in the region. Political and urban unrest continues to rock Haiti but FFP’s partners on the ground continue to assist in Haiti’s urgent requests for aid. 

Jamaicans interested in donating to the cause can click here: https://foodforthepoorja.org/sterling/