Strictly 2K – Throwback Music Festival, one of Jamaica’s most celebrated dancehall events, marked a major milestone this week as the team behind the iconic staging celebrates a decade of music, culture, and community. Directors Gabrielle Curling and Ibrahim Konteh of 433 Entertainment, the promoters of Strictly 2K, along with Boom Energy Drink Brand Manager Khaleel Smith, paid a courtesy visit to Kingston and St. Andrew Municipal Corporation (KSAMC) Mayor Andrew Swaby at his office in Downtown Kingston, presenting him with a commemorative jersey in honour of the event’s 10th anniversary.

Since its inception in 2016, Boom Energy Drink has been a cornerstone sponsor of Strictly 2K, and this anniversary marks a renewed and elevated partnership between the two brands.

“Boom Energy Drink has been proud to stand behind Strictly 2K from the very beginning, and this 10th anniversary is a testament to the power of consistency and culture,” said Khaleel Smith, Brand Manager of Boom Energy Drink. “We are excited to be back on board in a major way. Dancehall is not just a genre it is the heartbeat of Jamaica, and Boom is honoured to play a role in amplifying that energy on one of its biggest stages.”

Mayor Swaby received the delegation warmly, reaffirming the City of Kingston’s deep connection to dancehall culture and its longstanding support of Strictly 2K.

“Dancehall was born right here in Kingston, and that is something we wear with immense pride,” said Mayor Andrew Swaby. “Since taking office, I have genuinely loved the relationship with Strictly 2K and watching its growth over these ten years. Events like this don’t just entertain they reflect who we are as a people and put Kingston on the world stage.”

The meeting also produced a landmark cultural initiative. An agreement was reached to create a series of murals along the famous Orange Street in Downtown Kingston, one of Jamaica’s most historically rich music corridors, honouring entertainment legends, including dancehall artists, dancers, sound selectors, and other pillars of Jamaican culture.

“We are proud to announce that Mayor Swaby and the Boom team have agreed to partner with us to bring these sort of murals to Orange Street,” said Ibrahim Konteh, Director of 433 Entertainment. “This street is legendary, it is the DNA of Jamaican music. This initiative follows the KSAMC’s recent historic honouring of Bounty Killer with a key to the city and a street named in his honour, and we intend to make sure more legends are celebrated for generations to come.”

Courtesy visits to key partners and media outlets are ongoing in the weeks leading up to the 10th anniversary staging, set for Friday, May 23rd.