JM | Aug 12, 2022

‘Sum Summa’ winnings fuelling music dreams for St Elizabeth native

/ Our Today

Flow brand manager Shani Reid (right) shares in the excitement with Dayne Gordon who won $250,000 in the Flow ‘Sum Summa’ campaign. Gordon says he will be investing the cash in his music career. (Photo contributed)

Dayne Gordon’s musical aspirations got a major boost thanks to a timely J$250,000 payday in the Flow ‘Sum Summa’ campaign.

Gordon, who goes by the stage name Whyte Sleeve, hails from the quiet south coast community of Treasure Beach in St Elizabeth and has been pursuing music for several years. He’s also a farmer and occasional taxi operator, but music is his real passion. He considers himself a hardcore dancehall artiste but says there is no shortage of versatility in his repertoire and he is eager to use his Sum Summa winnings to fuel his music dreams.

“Mi waan use the music fi mek bigger changes inna my life and the community,” Gordon shared. “Mi always try to project a positive impact despite the background mi come from.”

Gordon’s stroke of luck came after purchasing a seven-day mobile data plan, which automatically qualified him for the weekly prize draw. At first, he was doubtful he would win and even after being contacted was still sceptical that Lady Luck had landed at his feet. His doubts were laid to rest, however, after travelling to Flow’s corporate office in Kingston recently for a symbolic cheque handover.

“I’m elated because I’ve never been this lucky before. Mi use to think country people nuh win them ting here so when the rep all call me, I wasn’t really into it.  She all say to me ‘How yu nuh sound happy,’” stated Gordon.

“But mi feel good yah now and August a mi birth month so is like a birthday present in a one, yu si mi.”

Gordon has demonstrated his commitment to his music aspirations by registering his stage name with the Jamaica Intellectual Property Office (JIPO) and plans to do the same for his music label, Di Nesss. He added that he was happy to see that his loyalty to the network was literally paying off, in cash.

“I’ve been a Flow customer from ever since. Mi nuh work with nuh other network. To me, Flow have the better rates right across the board. Them a save mi money and gimme money said speed,” said Gordon jokingly.

Flow Jamaica’s Sum Summa campaign is headlined by ‘King of the Dancehall’ Beenie Man and is offering $60 million in cash and prizes to new and existing customers of its prepaid, postpaid and broadband services. 


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