Sunshine Snacks, a leading regional snack brand, has announced a landmark 3-year sponsorship agreement with the Jamaica Premier League (JPL). 

As part of this partnership, Sunshine Snacks will also become the designated club sponsor for Montego Bay United, a team with a storied legacy and a strong presence in Jamaican football.

This collaboration underscores Sunshine Snacks’ commitment to fostering growth and success across the Jamaica Premier League, while providing critical support to Montego Bay United as they focus on rebuilding and achieving sustained success.

Shantell Hill-Afonso, Marketing Manager, Jamaica for Sunshine Snacks, shared her enthusiasm:

“We at Sunshine Snacks are thrilled to partner with the Jamaica Premier League and Montego Bay United, currently performing well in the league. Montego Bay has always been a focus for us as a brand and made this sponsorship a perfect fit. This partnership goes beyond branding; it is about nurturing talent, impacting lives, and building stronger communities through football. With our offices located in Montego Bay, this collaboration allows us to support the team on and off the field, creating meaningful connections in the community.”

She added: “We’re also excited to bring Sunshine Snacks products to all Jamaica Premier League matches, creating a fun and engaging experience for fans. Football and snacks go hand in hand, and products like our Sunshine Peanuts will refuel everyone. This partnership allows us to connect with communities across Jamaica in a way that is both meaningful and enjoyable.”

Owen Hill, CEO of the Jamaica Premier League, welcomed the sponsorship.

“Sunshine Snacks will significantly enhance the JPL and elevate its overall look and feel. Partnering with us brings the vibe, energy, and excitement that football fans love, while Sunshine Snacks fuels us with their products to keep everyone powered up. The JPL provides an excellent platform for brand growth, and we are committed to ensuring that all teams benefit from partnerships like these,” Hill said.

As part of the deal, CVM TV will bring live free-to-air coverage of the Jamaica Premier League, powered by Sunshine Snacks, starting on November 24, 2024.