Life
JAM | Nov 11, 2022

Supreme Ventures Foundation announces new cohort of community heroes

/ Our Today

administrator
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Heather Goldson, SVF director and SVL chief marketing officer.

The Supreme Ventures Foundation (SVF) has announced the return of its flagship social enterprise programme, Supreme Heroes.

Supreme Heroes is a capacity building programme that recognises and supports micro businesses that also support the social sustainability of their communities.

Four small businesses doing impactful community work with their limited resources have been named as part of the newest group of Supreme Heroes.

Among the four shortlisted businesses are a shopkeeper in rural St Andrew who uses the proceeds from her shop to host back-to-school treats as well as a seamstress in Western Jamaica who offers adult literacy classes to persons in the community. 

“Persons were engaged and interested in nominating members of their community and our judges have shortlisted a really wonderful group of persons to vie for the tile of Ultimate Supreme Hero.”

SVF Director Heather Goldson

SVF Director Heather Goldson expressed her pride in the return of the programme and a new cohort of participants.

“We were very pleased with the first cohort of Heroes and very proud of the results of the programme. Being able to build on this programme and welcome a second cohort of diverse local unsung heroes is very gratifying,” Goldson said.

“Persons were engaged and interested in nominating members of their community and our judges have shortlisted a really wonderful group of persons to vie for the tile of Ultimate Supreme Hero.”

This second cohort of Supreme Heroes are Kerr’s Decor n More, operated by Andrea Kerr-Finakin, and Bamboo Fever Restaurant, operated by Emeelia McCallum, both based in Mount Salem, St James as well as FarmerDex Wholesale, operated by Aneisha Miller, and Jamaica Bike Life run, by Matthew Prendergast, both located in St Andrew.

Winner of the inaugural Supreme Heroes programme, an elated Jennifer ‘Miss Jenny’ Brown triumphantly lifts her trophy while SVF Directors Heather Goldson and Peter McConnell share in the moment.

The project is being facilitated through Changemakers Limited, who have done considerable background research to validate the new cohort, working closely with the Mona Entrepreneurial and Commercialisation Centre (MECC), who will conduct the retooling training course that the new Heroes will participate in. 

“A key component of the Supreme Heroes programme is to strengthen the business capacity in addition to providing them with grant funding that will take their social interventions to the next level. Our partnerships with Changemakers and the Mona Entrepreneurial and Commercialisation Centre allow us to provide training and coaching across a number of basic business disciplines from finance and marketing to leadership,” Goldson shared.

At the end of the programme, each participant should be registered as both a business and a charitable organisation, if applicable, and will have a unique five-year business plan inclusive of a comprehensive financial plan which will be a road map to sustainability. Participants will also have a better working knowledge of basic business practices. Their community projects will also have expanded their benefits to lucky beneficiaries in their communities.

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