Lottery and gaming firm Supreme Ventures Limited (SVL) has added another store to its fleet of company-owned locations, bringing the total number to eight islandwide and to two in St James.

The company has been on an aggressive expansion and growth strategy locally and through new markets including Guyana and South Africa.

This opening is aligned with the companys’ growth trajectory, the growth of the gaming sector and the increase in SVL’s product and services offerings.

Gary Peart, chairman of Supreme Ventures Limited, said the new offerings, new services, new locations and new markets are ‘part and parcel’ of the growth trajectory and the gaming sector.

“Montego Bay will continue to see what makes Supreme Ventures unique, why we have been so successful and why our customers love playing ‘Jamaica’s favourite games’ with us. I am confident that the opening of this store will support the economy and increase the viability of the sector as we provide new opportunities for our stakeholders. This expansion also reaffirms SVL’s commitment to Jamaica through the continued provision of employment especially now
when thousands of Jamaicans are struggling due to the economic downturn caused by the COVID-19 pandemic,” Peart explained.

SVL believes this prime location is perfect for its existing customers and to attract new patrons, while building a bigger brand presence in the west.

SVL has new innovative products, including its recently launched Charge Up product, Supa Sellaz, SV Games online, JustBet Mobile and Acropolis Online.

In spite of a push to drive more online gaming, Xesus Johnston, CEO of Prime Sports, reiterated the importance of physical outlets to its customer base.

“As SVL’s customer base expands across Jamaica, we are putting the necessary facilities in place to ensure that our valued customers have convenient access points for all our popular gaming products,” Johnston said.

“It is important to note that the addition of retail locations is not only crucial to SVL’s growth, but represents increased convenience for many of our customers. Despite the launch of our online products within the last two years, we are still cognizant of the fact that some of our customers prefer going to the ‘brick and mortar’ establishments and so we have to ensure they are also satisfied.”

The Supreme Ventures retail network is one of the largest on the island, with over 1,400 stores islandwide; eight of which are retail centres owned directly by the company.

It is estimated that Supreme Ventures expended more than $20 million on the new location which will impact employment and opportunities in the West.