Supreme Ventures Racing and Entertainment Ltd (SVREL) today (December 24) signed a historic agreement establishing itself along with Trinidad’s Arima Race Track as the first two Caribbean Track and Pool Operators to participate in The Caribbean Pool.
The Caribbean Pool is a Caribbean inter-island commingling platform that allows for Caribbean Tote operators to bet into each other, thereby creating bigger pools, bigger profits for its member partners and most importantly, bigger payouts to its punters.
The Caribbean Pool will also facilitate greater cooperation and participation between the Caribbean Pool Operators with the aim of growing local racing both regionally and internationally.
Supreme Ventures Ltd (SVL) Chairman Gary Peart said: “As we have been able to do for many of our other SVL brands, our goal for SVREL in 2022 is to continue our revenue growth through local, regional and international expansion. The Caribbean Pool aligns perfectly with our vision for the company and as such we are happy to participate as lead partner.”
With the two largest regional race tracks on board and an expectation that the Barbados Turf Club will sign on as early as January 2022 and the Royal St Lucia Turf Club joining in as soon as they resume racing in 2022, the Caribbean Pool is looking to spark the interest of Caribbean racing fans.
Founder of The Caribbean Pool, Kimani Robinson of the Kisero Group, said: “Our vision was to create a new and exciting regional simulcast portal that would generate greater returns for the Caribbean track and pool operators as well as their punters.”
Robinson said he first discussed the idea with Peart where both men hammered through the constructs of the legal and technical structure required to making the platform a reality. The take-away from that meeting, Robinson said, was that “the bigger the market, the bigger the pool. The bigger the pool, the more punters will be eager to participate. The more punters participated, the bigger the winnings the more profits to the operator”.
Robinson went on to say that “regional commingling is the future of Caribbean horse racing. A regionally commingled platform will create greater relevance and awareness for the sport which means greater economic benefits for all. There is no reason why the Caribbean Pool shouldn’t replicate for horse racing what West Indies Cricket did for regional cricket”.
In terms of awareness, The Caribbean Pool has formed an alliance with regional media partners SportsMax, who have agreed to become the home of all things Caribbean Pool and Caribbean Horse Racing.
“Given our regional strength especially in the participating Caribbean Pool countries being contemplated and our ambition to providing our audiences with more of what they want, the Caribbean Pool is a perfect fit for us.”
SportsMax CEO Nicolas Matthews
SportsMax CEO Nicolas Matthews confirmed that “racing fans will be in for a treat as SportsMax beefs up its Caribbean horse racing coverage via the Caribbean Pool”.
He added: “Given our regional strength especially in the participating Caribbean Pool countries being contemplated and our ambition to providing our audiences with more of what they want, the Caribbean Pool is a perfect fit for us.”
Along with coverage on their linear channels, SportsMax and SportsMax2, SportsMax will include a dedicated channel within the SportsMax App called ‘SportsMax Racing’ that will provide most of the Caribbean Pool’s racing content.
“Our team has worked side by side with the Kisero Group for months in making the Caribbean Pool a reality,” commented SVREL CEO Lorna Gooden.
“We are aggressive on a growth path for 2022 and though we have made significant headway in simulcasting our content internationally, we believe that regional growth for us will be faster and more responsive due to existing familiarity.”
Added Gooden: “This agreement is a further demonstration of the commitment and drive of the Board and management at Caymanas Park to expand the product offering available to our punters, to promote and brand establish Caymanas Park as the horseracing mecca of the Caribbean.”
The Caribbean Pool is set to start in short order, hoping to get all clearances and approvals granted for a soft launch over the Christmas holidays.
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