Sweet’N Low magnate takes own life at New York’s Park Avenue
/ Our Today
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United States media is reporting that a wealthy, 89-year-old business magnate who made artificial sweetener Sweet’N Low a household name has committed suicide by jumping from his Park Avenue apartment building.
According to the New York Post, police indicated that Donald Tober, CEO and co-owner of the New York-based 1,400-employee Sugar Foods, leapt to his death just after 5 a.m. Friday, and was found in the courtyard of the luxury Upper East Side building between 65th and 66th streets, the sources said.
He was reportesdly struggling with Parkinson’s disease.
Friends have said that Tober, who turned Sugar Foods’ flagship product, Sweet’N Low and its famous little pink packets into a mainstay on kitchen counters and restaurant tables across the country, was a larger than life figure.
While his personality would have made it particularly difficult to cope with Parkinson’s, the suicide was still a shock.
A graduate of Harvard Law School, Tober was a former chairman at The Culinary Institute of America and a founder of City Meals-on-Wheels.
The Post noted he was the husband of Barbara Tober, who worked for three decades as editor-in-chief of Brides magazine and was a former trustees board chair at the Museum of Arts and Design in Manhattan. The couple lived on the building’s 11th floor.
While it stopped distributing Sweet’n Low 15 years ago, Tober’s company currently manufactures a range of sweeteners and other products for supermarkets and foodservice industries under the N’Joy and Blue Diamond lines.
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