As Jamaica observes International Privacy Week from January 27 to 31, Symptai Consulting Limited, a leader in cybersecurity and data protection solutions, is urging local businesses to embrace a more people-centric approach to data privacy.

As the Data Protection Act reshapes how organizations handle personal information, many Jamaican businesses find it challenging to meet its requirements. Stuart Hylton, Director of Assurance and Compliance at Symptai, offers insight.

“The legislation provides a roadmap, but let’s face it, turning legal jargon into meaningful, day-to-day practices is not always straightforward. Compliance is not just about ticking boxes or avoiding fines. It is about building a culture of respect for people and their data. When businesses put people at the heart of their privacy efforts, they do not just follow the rules, they build trust and safeguard their reputations,” Hylton said.

For many local businesses, especially small to medium-sized enterprises (SMEs), the hurdles include limited resources, a lack of clarity about regulatory expectations, and uncertainty surrounding roles like Data Protection Officers (DPOs) and Privacy Officers (POs).

“We often see businesses overwhelmed by questions like, Where do I start? or How do I make this practical?” Hylton notes. “The answer lies in simplifying the journey—breaking it down into manageable steps and equipping teams with the right tools and guidance.”

Hylton added: “The value of personal data has never been higher, especially as we integrate technologies like artificial intelligence into our workflows. Organizations need to move beyond treating compliance as a box-ticking exercise. It is about embedding privacy into your DNA—ensuring that how you collect, use, and share data reflects your commitment to doing what is right, not just what is required.”

Data Privacy Week offers an opportunity to reflect on how businesses and individuals can contribute to a culture of data protection. By prioritizing privacy, organizations can build trust, reduce risks, and ensure compliance with the Data Protection Act.

“Privacy is about protecting people, not just data. It is a human right that must be upheld in every facet of our digital lives,” Hylton said.

Symptai continues to support Jamaican organizations in navigating these challenges, advocating for a proactive, people-centred approach to data protection.