
JTB brought Jamaica carnival to New York City
Reading Time: 3 minutesNew ‘Contrast’ tourism campaign unveiled at pop-up event Durrant Pate/ Contributor The Jamaica Tourist Board (JTB) brought a sneak preview of Jamaica Carnival to downtown New York City, surprising office workers and visitors with a pop-up carnival event last week. Those at New York City’s Brookfield Place on Wednesday, February 12, were entirely overjoyed with the full day of festivities they witnessed and participated in. The pop-up event was used to celebrate the island’s upcoming Carnival and spring break season, plus the launch of the JTB’s new “Contrast,” tourism marking blitz, which reflects an invitation for travellers to rediscover their most relaxed…