TikTok announces Prime Day competitor ‘Deals For You Days’
Shemar-Leslie Louisy / Our Today
TikTok has unveiled its latest initiative, ‘Deals For You Days,’ set to bring massive savings to shoppers throughout the United States this July on TikTok Shop, in direct competition with Amazon’s Prime Day.
Commencing on July 9, one week before Prime Day (July 16) ‘Deals For You Days’ aims to provide shoppers with exclusive offers on thousands of trending items.
Like Prime Day, the event promises exclusive discounts across a wide range of products, with participation from renowned brands such as L’Oréal Paris, Our Place, Too Faced, and Zwilling USA.
A highlight of ‘Deals For You Days’ is the series of TikTok LIVE shopping events. These sessions will feature exclusive discounts on popular brands and products, presented by notable creators and brand representatives.
Prime Day is one of the largest sales events in the US, and in recent times, three other Chinese-owned companies have joined Amazon and eBay to become major players in the e-commerce space: SHEIN, Temu, and TikTok Shop.
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