The Jamaica Premier League (JPL) has welcomed the sponsorship of Burger King, Popeyes and Little Casesar’s quick service restaurants for the 2021 season.
Burger King recently officially welcomed their assigned league team, Tivoli Gardens Football Club, to the Burger King extended family.
Stewart Jacobs, the club’s marketing manager, said the new partnership “is in good alignment with the club’s goals and will help bridge the gap between the various tiers including the Under 14, Under 20 and senior groups”.
He was speaking at the launch of the JPL season.
Noting that the club has won five JPL and other major national and regional Premier League titles since its establishment by late former Prime Minister Edward Seaga in 1969, Jacobs said that “Tivoli FC is strengthening its community outreach activities on our way to being the premier football brand in Jamaica in the same way that Burger King, Popeyes and Little Caesar’s are premier food choices”.
He added: “Together, we can be a catalyst for development in West Kingston.”
Sabrena McDonald Radcliffe, head of sles & marketing & group corporate communications director at Restaurant Associates Limited, franchise holders of the Burger King, Popeyes and Little Caesar’s brands, expressed the company’s “unwavering commitment to football and sports in general for over 30 years”.
Noting that the company had in that time also provided substantial support for a variety of other sports including swimming, equestrian meets, squash and schoolboy football, McDonald Radcliffe said: “We believe in the power of sport to shape players on the field into successful players in their lives. We believe that helping to power programmes that bring people together to celebrate the discipline, vigour, passion and perspiration of their favourite teams is an important investment in inspiration.”
McDonald Radcliffe said that “the Burger King, Popeyes and Little Caesar’s teams look forward to supporting and celebrating the continued ascendancy of Tivoli Gardens FC in the 2021 Jamaica Premier League”.
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