JM | Jul 1, 2022

Top 3 takeaways to remember from Jamaica Rum Festival

/ Our Today

Rum, history, culture and soulful music are what the patrons of the Jamaica Rum Festival experienced on Saturday, June 25 in Montego Bay. Symbolizing the rum and music duo was Sasha Warner Campbell, J. Wray & Nephew Brand Manager (left) and Pavel Smith J. Wray & Nephew Marketing Manager(right) with soulful singer, Tessanne Chin (centre).

The Jamaica Rum Festival shone brilliantly at its new home at the Aqueduct, Rose Hall in St James.

Last Saturday (June 25), Jamaican rums took the spotlight in a festival of ‘niceness’ with elegant booths and exciting activities on and off stage for over twelve hours. Seducing visitors to the island and captivating residents, the rums of Jamaica provided a top-tier experience of adult entertainment.

If you missed it, gear up for the 2023 staging that promises an even bigger world-class event. But here are three top moments of note, whether you attended or not.

Television host, Talia Soares enjoys the Wray and Nephew pushcart at the Wray and Nephew White Overproof Rum booth at Jamaica Rum Festival held at the Aqueduct, Montego Bay, St James on June 25.

1. Six Jamaican rums demonstrated their versatility and afforded patrons an exciting experience at one of the most iconic locations in western Jamaica. Rum seminars provided valuable information on mixology, rum history and best food pairings for eager patrons.

Minister of Culture, Gender, Entertainment and Sport, Olivia Grange paused for a photo with Sasha Warner-Campbell (left) Brand Manager, J. Wray & Nephew Ltd, Pietro Gramegna, Marketing Director (second left), J. Wray & Nephew Limited and Pavel Smith (right) Marketing Manager, J. Wray &Nephew Ltd after completing her tour of the Wray & Nephew White Overproof Rum “Official Spirit of Jamaica 60” booth at the Jamaica Rum Festival recently held in Montego Bay, St James.

2. Jamaica celebrating 60 years! Wray and Nephew White Overproof Rum unveiled a special commemorative limited-edition Rum, during the Jamaica Rum Festival. The commemorative edition of the iconic brand is part of activities undertaken by the company to mark Jamaica’s 60th Independence. This special product is a 70% ABV Liquid that is flavourful, full of character and has a natural fruity aroma with overtones of molasses. 

Marketing Manager Wray & Nephew White Overproof Rum, Pavel Smith (left), Jamaica Rum Festival Director and Mystique CEO, Valon Thorpe (second left) were spotted backstage with Karnival Kween, Kandi King and Reggae artiste Jesse Royal (right) at Jamaica Rum Festival in Montego Bay on Saturday, June 25.

3. Jamaican music still nice! The power of Reggae and Dancehall shook the aqueduct with amazing performances from a powerful lineup which included, Sevanna, Tessanne, Romain Virgo and Capleton. 

Jamaican Rum is more than the bottle. It truly is an experience.


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