The community of Treasure Beach is gearing up for another celebration of culinary delights, local rums, and the pulse of sweet reggae music.

Known for its community tourism, the St Elizabeth town will host the second staging of Treasure Beach Food, Rum and Reggae Festival over three days, November 7-9, 2025. After a successful debut in 2023, the festival returns with its core mission: to spotlight the richness of Jamaica’s South Coast while celebrating its people and produce.

For more details on the Treasure Beach Food, Rum and Reggae Festival, visit https://foodrumreggaefestival.com/.

Commenting on the decision to renew the festival, newly appointed co-director of the festival Gregory Wright shared how much he valued the beachside community.

“So, when I got the opportunity to partner with my fellow director, Jason Henzell, and nurture this project, it really was a no-brainer. Our aim is to make this a staple event that locals, cultural tourists and lovers of Treasure Beach can look forward to annually, while maintaining the authenticity of Treasure Beach and creating another avenue to put Jamaica on the map,” he said.

Known for its scenic charm, heritage, and welcoming energy, Treasure Beach is a top pick to host an event that offers an immersive, culture-rich experience. As such, the organisers promise the three-day festival will be a vibrant platform to showcase the talent, flavours and stories native to St. Elizabeth – from culinary excellence to musical heritage.

For the upcoming staging of the festival, the organisers have enlisted the Jamaica Tourist Board (JTB) as an official partner. With the backing of the JTB, the organisers anticipate an elevated experience for this year’s staging – drawing locals, cultural visitors, and members of the Diaspora eager for an authentic taste of Jamaica.

Director of Tourism Donovan White, speaking on behalf of the Jamaica Tourist Board, expressed elation to be a partner for such an exciting and meaningful project that highlights the island’s cultural and tourist landscape.

“The Jamaica Tourist Board is pleased to support this year’s Treasure Beach Food, Rum and Reggae Festival, an event that not only highlights the authentic spirit of Treasure Beach but also invites visitors to immerse themselves in the unique cultural tapestry that makes Jamaica so unforgettable,” he said.

“It’s initiatives like these that deepen our destination’s appeal and support community tourism in a meaningful way. Through our sponsorship, we continue to champion events that promote cultural pride, community engagement, and unforgettable visitor experiences,” White added.

The musical offerings during the inaugural staging featured the performances of reggae icons Richie Spice, Jesse Royal, and Luciano. Building on the momentum of the first festival, the 2025 edition promises an even more impressive lineup of artistes.

The weekend’s schedule will be filled with a dynamic mix of live entertainment, mouth-watering local cuisine, and immersive cultural activities that capture the true spirit of Treasure Beach. Guests will also explore some of the South Coast’s most iconic attractions, with guided tours to Lover’s Leap, Pelican Bar, and Middle Quarters, alongside the Food & Rum Village, and other immersive activities that bring the parish’s people, places, and stories to life.