TruSHAKE, Trade Winds Citrus’ first nutrition shake, has teamed up with fitness and wellness coach Patrice J White, of Dynamic Lifestyle Studio, to launch the philanthropic event ‘Outside on the Fitside’.

The eight-week free fitness boot camp series is open to Jamaicans who have decided to make exercise a part of their wellness journey.

The camp infuses exercise with fun and has already started to engage popular personalities in exciting exercise routines.

After two years of restrictions and lockdowns, TruSHAKE said it hopes to encourage Jamaicans to live a more active lifestyle. The workouts use a combination of high-intensity interval training (HIIT) and active rest training to help the body burn fat and calories faster.

Designed for both men and women, the workouts, set for an outdoor setting, will rely heavily on the power of the body to naturally burn fat and muscle tone. 

TruSHAKE’s sponsorship ensures that participants can join the camp at no cost. Lauren Mahfood, marketing manager for Trade Winds Citrus Limited, explained that their goal was to provide access to best in-class professional guidance from a top fitness coach so that everyone would be excited to be outside once more and ready to get active and fit. 

“It was an easy decision to sponsor ‘Outside on the Fitside’ free boot camp series as this camp aligns well with TruSHAKE’s objectives. TruSHAKE is a highly nutritious product that was created to give all Jamaicans the opportunity to embrace a healthy lifestyle. Free exercise classes with Patrice J White was the perfect fit for the brand as physical activity supports a healthy lifestyle,” says Mahfood.

The camp is a place where people can be a part of a community. Families and friends can show up in their groups so they can hold each other accountable.

Trainer Patrice White is eager to bring a beneficial workout option to Jamaicans and to play a key role in helping Jamaicans become healthier. 

“Exercise is powerful medicine. I have seen first-hand the difference exercise makes in our lives. We will never lose when we decide to live healthier. We will gain a longer, better standard of life if we become more active each day. Not only is exercise an important part of a healthy lifestyle but it also prevents health problems, builds strength, boosts energy, and can help reduce stress. Every Jamaican should be more active,” encouraged White.

The boot camp takes place at 6:30 am over two Saturdays monthly at the Guardian Life Parking Lot in New Kingston.

To boost the energy during the series, self-proclaimed ‘Energy God’, Elephant Man, fellow singer and song writer, Tarrus Riley and social media sensations Danar ‘Dan Dan’ Royal and Darrielle ‘Triple X’ Cummings are a few of the personalities who will join the workouts to make them even more fun. 

“We encourage all Jamaicans to take advantage of these classes and to incorporate TruSHAKE into their diet as a convenient, nutritious and affordable option,” Mahfood added.

The next series takes place this Saturday, May 14, with guest host Mr Lex. To learn more, individuals can visit the TruShake Instagram and Facebook pages for more details.