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Cherie Williams, an accomplished certified public accountant (CPA) and dedicated entrepreneur, has revolutionised peer-to-peer car rental with Veekle, an online platform enhancing travel experiences in Jamaica and the wider Caribbean. 

With a deep commitment to community development and a passion for leveraging technology to support the local economy, Cherie’s vision for Veekle is not just about business but about fostering positive change within Caribbean communities.

Recognised need

Veekle, Williams’ brainchild was conceived from her personal experiences with renting vehicles when she would visit Jamaica from abroad.

By simplifying the car rental process through innovative technology and strategic partnerships, Veekle offers travellers and car owners a seamless and secure platform to connect and transact.

“Imagine planning a dream vacation to Jamaica, where the top priority is avoiding the usual hassles associated with renting a car. Veekle steps in to transform that experience by simplifying the entire car rental process, enabling travellers to find the perfect car quickly and efficiently—from sporty compacts for city cruising to rugged SUVs for exploring the island’s scenic landscapes.” Williams explained.

“With just a few clicks, travellers can browse a wide selection of vehicles, compare prices and features, and secure their choice without the need for lengthy paperwork or waiting in line. This streamlined process not only saves time but also adds a layer of comfort and convenience that enhances the travel experience,” she added.

What makes Veekle better?

Because one of Veekle’s core strengths lies in its user-friendly interface, the car rental process saves time and enhances convenience for travellers. Veekle’s diverse fleet, from affordable family cars, luxury rides, or eco-friendly options—Veekle caters to every traveller’s needs, ensuring a hassle-free experience from start to finish.

Safety is paramount at Veekle, with rigorous measures in place to protect both travellers and car owners. Through comprehensive insurance coverage, thorough vehicle inspections, and the installation of tracking devices, Veekle ensures peace of mind for all parties involved. Its 24/7 roadside assistance also operates regardless of your location or time in the Caribbean, adding to that peace of mind.

She also mentioned the importance of trust between client and company, stating: “Trust is the cornerstone of Veekle, and we want all parties involved to feel a sense of calm when renting with us. Whether a traveller is hitting the road for a weekend getaway, or a car owner is sharing their car with others, they can trust that Veekle has their back every step of the way.”

Veekle also allows up to three additional drivers to be assigned to their booking. Each driver must be a verified member, ensuring safety and accountability. This feature enhances the user’s experience by providing flexibility, security, and convenience.

The in-app messaging is also a bonus feature for secure communication between travellers and car owners, reducing the need for external tools and facilitates efficient coordination.

When asked how the company will positively impact the Jamaican economy, Willaim said: “At Veekle, our purpose is to propel the Caribbean forward by creating opportunities that transform how people connect, travel, and earn. Our platform enables car owners to rent out their idle vehicles, turning them into sources of additional income and enhancing mobility within the community. We are committed to supporting local entrepreneurs by providing a way for individuals to generate earnings.”

Strengthened resolve

Despite its successes, Veekle has faced its share of challenges, particularly in navigating the complexities of insurance and building trust among users. However, these obstacles have only strengthened Veekle’s resolve to deliver the best possible experience, inspiring continuous improvement and innovation.

Veekle’s commitment to convenience extends beyond its booking process, with features like the custodian service, allowing car owners to generate income from their idle vehicles even when away from the island. Additionally, Veekle’s allowance for multiple verified drivers adds flexibility and peace of mind for travellers exploring Jamaica’s diverse landscapes.

“We are proud of the resilience and progress Veekle has shown, proving that our journey, though challenging, is a testament to the strength and potential of our vision,” Williams remarked.

Veekle’s destination

Looking ahead, Veekle envisions further expansion across the Caribbean, focusing on enhancing functionality, increasing the number of listings, and forging beneficial partnerships. Veekle aims to become the go-to platform for peer-to-peer car rental, enriching travel experiences and driving positive change throughout the Caribbean, one ride at a time.

The official launch of Veekle will take place on May 13, from 6 p.m. to 9 p.m. The location is yet to be determined, however, Williams suggests checking Instagram @justveekle for updates.

Persons interested in joining Veekle can do so at join.veekle.com.