Jamaica’s tourism interests are today celebrating the news that Virgin Atlantic is increasing its flight frequency to Jamaica year-round.

The Jamaica Tourist Board (JTB) has hailed the announcement of Virgin Atlantic increasing its flights next month to seven per week, pointing out that this will positively impact on the island’s tourism sector.

Director of Tourism Donovan White remarked: “The additional nonstop flights from London to Montego Bay are a testament to the enduring appeal of Jamaica as a premier holiday destination. We look forward to welcoming more tourists to experience the rich cultural tapestry and natural wonders that our island has to offer.”

Tourism Minister Edmund Bartlett commended the move, saying, “We are delighted with Virgin Atlantic’s decision to increase its direct flights to Montego Bay. This expansion not only aligns with the growing demand for travel to Jamaica but also underscores the confidence in our destination as the most-visited Caribbean island from the United Kingdom.”

From March 31, the UK carrier will operate seven weekly flights from London’s Heathrow to Jamaica, up from five. The move means Virgin Atlantic will offer an extra 516 seats each week.