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JAM | Nov 28, 2024

Virgin Atlantic non-stop flights from London to Montego Bay to Boost UK arrivals — Bartlett

/ Our Today

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Director of Tourism Donovan White, (fourth right) pauses for a photo opportunity at the Jamaica Stand at World Travel Market in London with (from left) Gregory Shervington, regional director, Continental Europe, Jamaica Tourist Board; Eirik Waeraas, Network Alliances and Commercial Planning, Virgin Atlantic; Paul Truss, head of product, Virgin Atlantic Holidays; Elizabeth Fox, regional director, UK and Nordics, Jamaica Tourist Board; Liz Mathews, president, Holidays; Jenny McGowan, vice president, Networks and Alliances; and Delano Seiveright, senior strategist and advisor, Ministry of Tourism. (Photo contributed)

Minister of Tourism, Edmund Bartlett has welcomed the announcement of Virgin Atlantic’s non-stop flight service between London Heathrow Airport and Sangster International Airport in Montego Bay starting in Summer 2025, which will help to boost arrivals from this market.

The non-stop route will provide direct connectivity between the UK and Jamaica’s tourism capital, making it faster and easier for British visitors to get to the island.

“This is an exciting development for Jamaica’s tourism industry which will make it even more seamless to get to the island” said Minister of Tourism Edmund Bartlett. “Securing this non-stop flight from a major hub like London Heathrow with Virgin Atlantic is a great addition and will substantially boost airlift and access to our destination. We expect this to translate into substantial increases in British visitor arrivals, supporting jobs and economic growth across Jamaica.”

Tourism Minister Ed Bartlett at the Sandals All Mega Jamaica Showcase Event on Wednesday, October 16, 2024. (Photo: Contributed))

The flight will operate 4 times weekly, and promotion has started to generate higher awareness around it.

“We are pleased to welcome this nonstop service that will provide additional options to get to Jamaica. As the number one Caribbean destination for British visitors, this is an ideal service that will appeal to many,” said Donovan White, Director of Tourism.

Arrivals from the United Kingdom to Jamaica have once again reached record-breaking levels with figures for Jan-June 2024 marking a significant 14% increase compared to the same period in 2023. This translated to over 100 thousand UK visitors to the island during the period.

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