Visa Inc. a global leader in digital payments, today announced a leadership transition across its Caribbean operations, highlighted by the appointment of Jorge Salum as Vice President and Country Manager for Greater Caribbean Markets.

 In this newly created role, Salum will lead an expanded structure that brings together the Northern and Southern Caribbean (excluding Puerto Rico and the Dominican Republic), covering 22 markets across the region.

“Jorge Salum’s appointment reflects Visa’s commitment to advancing the next phase of digital payments transformation across the Greater Caribbean. His deep expertise, strong track record, and understanding of these markets position him well to lead growth at a critical moment, as the region accelerates its shift from cash to secure digital commerce, expands financial inclusion, and strengthens its payment ecosystem. Jorge’s leadership will be instrumental in deepening partnerships with financial institutions, merchants, fintechs, governments, and other stakeholders to support more inclusive, resilient, and connected economies across the Caribbean,” said Jorge Lemus, Senior Vice President and Group Country Manager, Visa, Caribbean and Central America.

More recently, he served as Country Manager for the Southern Caribbean, leading markets such as the Dutch Caribbean, Guyana, Haiti, the Organisation of Eastern Caribbean States, Suriname, and Trinidad & Tobago, while also heading the Business Development team for the Caribbean and Central America.

“This is a meaningful opportunity to help advance Visa’s work across the Greater Caribbean,” said Jorge Salum. “The region is entering a new stage of digital payments transformation, where the focus is not only on expanding access, but on creating trusted, seamless, and inclusive payment experiences that support everyday commerce, small-business growth, tourism, public-sector modernisation, and cross-border connectivity. We will continue working closely with our clients and partners to scale innovative solutions, strengthen payment infrastructure, and help build more resilient and inclusive digital economies across the region.”

Salum will assume this role as part of a leadership transition following the retirement of Frank Gandarillas, who led the English – and Dutch-speaking Caribbean for nearly three decades. Gandarillas, who joined Visa in 1998, held multiple roles across the sales organisation and most recently served as Country Manager for the Northern Caribbean, overseeing key client relationships in markets including The Bahamas, Barbados, Bermuda, Cayman Islands, Jamaica, and Turks & Caicos.