Visual Vibe, a subsidiary of iCreate Limited, has entered into a partnership with International Media Content & SportsMax, becoming the official digital out-of-home broadcaster for the Paris 2024 Olympic Games. 

This partnership will see Visual Vibe broadcasting key Olympic events at four prime locations across Jamaica, utilising the highest quality P6 screens—the best digital outdoor screen quality available in the country.

Tyrone Wilson, executive chairman of iCreate, expressed his excitement about this milestone: “We are thrilled to bring the excitement of the Paris 2024 Olympics directly to the Jamaican public. Visual Vibe has invested over US$50,000 to upgrade our flagship location with state-of-the-art P6 screens, providing the best digital outdoor screen quality in Jamaica”.

“This initiative marks a significant evolution from being more than just advertising boards to offering structured, formal, and beneficial content for both viewers and advertisers. It’s a testament to our commitment to delivering premium content and experiences,” Wilson mused further.

Rochelle Burnett, chief operating officer of iCreate, who played a crucial role in facilitating this partnership, highlighted the broader vision.

“This collaboration with International Media Content & SportsMax is a strategic move to redefine how we engage with our audience. Leading the partnership discussions and the execution of the live stream, I’ve focused on creating a central hub for Jamaicans to come together and enjoy the Olympic spirit. This initiative provides a new, more structured platform that benefits both viewers and advertisers by delivering high-quality, engaging content,” she explained.

The partnership with International Media Content & SportsMax underscores Visual Vibe’s commitment to going beyond traditional digital advertising boards.

As the official broadcaster, Visual Vibe aims to enhance the viewing experience by providing Jamaicans with front-row access to the most anticipated Olympic events, creating a more immersive and engaging experience.