visuEats Limited, the innovative digital platform revolutionising the way diners connect with restaurants, has entered into a partnership with the Jamaica Tourist Board (JTB). 

This alliance aims to amplify Jamaica’s culinary appeal to both international and regional visitors through the power of digital innovation.

“Jamaica is known for its gastronomic delights, which have become a strong marketing pillar for the destination. We are known for our authentic flavours, and this partnership will help to spotlight even more culinary experiences that visitors and locals alike can partake in,” said Donovan White, Director of Tourism.

The partnership includes a five-year collaboration between visuEats and JTB and is anchored in a shared vision to enhance the culinary tourism experience on the island, while promoting greater visibility and accessibility to Jamaica’s rich and diverse food culture.

“At visuEats, we understand that food is not only a pillar of Jamaican culture, but also a driver of tourism, as the Caribbean’s best culinary destination, it’s time our diaspora, our locals, and the world visually immerse themselves in Jamaica’s food scene,” said Sophronia McKenzie, founder and CEO of visuEats.

“Through this partnership with the Jamaica Tourist Board, we are creating a seamless digital journey that brings the vibrancy of Jamaica’s culinary landscape directly to travellers’ fingertips.”

As part of the partnership, visuEats will be digitally integrated into the Jamaica Tourist Board’s official website, VisitJamaica.com, giving users direct access to interactive restaurant listings and visually engaging digital menus hosted on the visuEats platform. This integration enhances how visitors explore Jamaica’s culinary scene before even stepping foot on the island.

The partnership also extends to culinary event promotion, with visuEats set to feature JTB-sponsored food festivals and dining experiences on its platform, creating additional exposure for Jamaica’s chefs, eateries, and food culture.